All posts by MacKenzie Bennett

‘Infinite’ insights and ‘Your Podcast’



Mike Dell of the Blubrry team joins MacKenzie on the PowerPress Podcast to discuss the 2017 Infinite Dial Report, an annual study released by Edison Research and Triton Digital that shows the latest information on digital media consumer behavior. Mike and MacKenzie chat about a certain statistic that stands out this year that you’ll for sure want to know about.

They also discuss the new Blubrry show, Your Podcast featuring Mike and Todd Cochrane, RawVoice and Blubrry CEO. The show focuses on how your podcast should be in your control — tune in to learn more.

Lastly, CIO Angelo Mandato stopped by to talk about the difference between web and podcasting SEO, specifically in PowerPress.

Quick note — We will be changing our release day after this episode to Mondays. Look for PowerPress Podcast episode 42 on Monday, April 10.

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Show notes:

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Opportunities and Marketing Your Podcast with Michael Arias



Big thanks to Michael Arias for being our guest on this week’s episode of The PowerPress Podcast with MacKenzie. Michael’s show The Dental Marketer is only six months old, but he’s already seeing ways to profit. We talk about new opportunities that arise — personal and professional — and learn how Michael found his niche and discovered how passionate he is about podcasting. After talking about his show, MacKenzie and Michael discuss live podcasts and how they’re gaining in popularity. Thanks for listening and please subscribe!

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Show notes:

How to Produce Podcasts That Create Innovative New Opportunities
The Dental Marketer
Twitter
Facebook
Instagram
Live Podcasts
Blubrry Twitter
Email MacKenzie

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Dealing with the Unpredictable with Chris Savage



Episode 39 of the PowerPress Podcast is here. In this episode, MacKenzie speaks with Chris Savage of the Eclectablog about the podcast he co-hosts, The Sit and Spin Room with LOLGOP & Eclectablog. A political podcast, Chris and Jason decided to start the show right before the 2016 U.S. presidential election and have now reached episode 20. They discuss why it’s important when doing a podcast on politics to be flexible and have ideas on how to deal with the unpredictable. Thank you Daniel J. Lewis for the blog post on how to deal with life’s twists and turns when it comes to your podcast.

MacKenzie and Chris end the show by talking about how to become renowned as an expert in your field by way of being a podcast guest or host. Thanks for listening and please subscribe!

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Show notes:

How to Continue Podcasting When Your Life Is Unpredictable – Daniel Lewis
Eclectablog – The Sit and Spin with LOLGOP & Eclectablog
The New Expert Platform: Using Podcast Interviews for Thought Leadership Marketing

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Creating a Balanced Life with Guest Rhonda Cimorelli



If you’ve ever felt like you needed to transform your life or needed a little more balance, specifically if you’re a mom, this week’s PowerPress Podcast guest Rhonda Cimorelli can help you. Before Rhonda and MacKenzie chat about her show, they go over some mistakes podcasters make and, most importantly, how to avoid them. Rhonda has loads of experience and, as a certified life transformation coach, she is helping “momprenuers” and others create a more balanced work and family life. At the end of the show they talk about the new podcast, S-Town being released by the This American Life and Serial team. The team claims to have a new podcasting format, so storytellers, tune in. Thanks for listening and please subscribe!

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Show notes:

Common Podcasting Mistakes
A Balanced Life For You – Rhonda Cimorelli
Serial Creates S-Town
Blubrry Twitter
Blubrry is Hiring!!
Webinar: PowerPress Setup Wed, 2/15 7PM EST

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Podcast Equipment and Marketing with David Pollock



If you haven’t discovered David Pollock’s podcast, The 10 Minute Marketer, now is a great time to start listening. He’s this week’s guest on the PowerPress Podcast and had lots to say about Blubrry, PowerPress and some best practices for new podcasters. MacKenzie and David discuss what type of equipment a new podcaster should get – and what you shouldn’t do when buying any. After working in radio David transitioned into podcasting and realized what he was missing out on by taking control of his brand. They end the show talking about reviewing podcasts and sharing your favorite episodes with others. Thanks for listening and please subscribe!

PowerPress SEO Tip:
For example, you can make your blog post title optimized for web SEO by excluding your episode number, but on the new feed episode title allows you to expand on keywords that help with iTunes search. One thing to keep in mind is that iTunes only indexes (their search) your episode and program titles, not show notes.
In the PowerPress menu, select ‘Podcasting SEO’
Select the first option, under section ‘Episode Titles,’ select the first option, ‘Feed episode title replaces post title.’

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Show notes:

How Much Should I Spend on Podcast Equipment?
Rolls Pro Switch – Couch Machine
Blues Brothers – Sold it for a microphone
The 10 Minute Marketer – David Pollock
The Pod People – Paste Magazine
10 Podcasts from the Pod People: Peace, Love, and Understanding in Our Post-Inaugural Times

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Enthusiasm About Life and Podcasting With Katie Ward



Katie Ward, the host of The Enthusiasm Enthusiast joins MacKenzie on the PowerPress Podcast. Blubrry is based in Columbus, Ohio and they discuss a well-known show that also comes from the area. As they discuss Katie’s show, it becomes apparent how important particular topics are to some in the new year and you can learn more about those on her feminist, passion driven show. She was even nice enough to give her review of Blurry’s Post to Social feature. They end the show chatting about different uses of podcasts, inspired from an article that described a woman making a podcast as her thesis for her Master’s. Please subscribe to the show and thanks for listening! And as a big fan of all things spooky, MacKenzie wishes you a happy Friday the 13th.

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Popular Columbus based podcast
The One You Feed
The Enthusiasm Enthusiast
She Source
Thesis as a podcast, not a paper
6Pod4 – Podcast in Columbus
Email MacKenzie
Blubrry twitter

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Blubrry and PowerPress Updates in 2016



Happy New Year! Well, maybe a day early. MacKenzie, Todd, and Mike discuss significant changes and updates that happened in PowerPress in 2016. What features came out, changed, what was added to Blubrry, and their favorite projects to work on. A busy year ahead is coming, but MacKenzie is happy to see the year come to a close. PowerPress is going to look a much different come the next release. We’re working on that and hope to make it a smooth transition for everyone, so if you’d like to beta test when the time comes, please let us know. To get the details on all of the changes we made this year, head over to WordPress. Stick around for a new episode release on Friday, Jan 13th. Thanks for listening!

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Show notes:

PowerPress Changes
Podcast2Radio
Post to Social
Blubrry end of the year newsletter
Email MacKenzie
Email Todd

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Dissecting Diversity in Podcasting with Dave Lee



What type of audience is your podcast reaching? You know you’re reaching the correct audience based on your topic and niche, but what about the diversity of the types of people listening to the show? Dave Lee from Waves of Tech from the Modern Life Podcast Network talks with MacKenzie about the issue of diversity in podcasting. They discuss multiple points brought up in an article on NewStatesman and how we can all do better to be aware of what is going on, outside of our bubble. To get the episode started MacKenzie and Dave chat about steps to sustain your podcast and a chronicle about internet connections. Thanks again to Dave for sharing his insight on the show Waves of Tech and what they’ve accomplished the past ten years. Thanks for listening and please subscribe!

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Show notes:

7 Steps to Creating and Sustaining a Brand-Centric Podcast

Waves of Tech – Dave Lee

How Can We Solve Podcasting’s Diversity Problem?

Email MacKenzie

Blubrry Twitter
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Blubrry Launches Post to Social For Twitter, YouTube and Facebook



Your latest podcast episode is brilliant! Just like the ones before it. Now it’s time to push it out to your fan base and prospective new audiences. Everyone shares their new podcast episode on their social media accounts, right? If not, well, they should. That’s why we’re proud to introduce Post to Social, which enables Blubrry hosting podcasters to easily share their episodes on Twitter, YouTube and Facebook (with more options in the works).

Post to Social for Twitter, YouTube and Facebook makes it easy to publish two-minute podcast clips of episodes or episode teasers to your social media accounts. By automatically publishing your episodes with P2S you’re giving listeners a short sample of your episode with an outro that encourages listeners to check out the full episode.

The new feature provides you the capability to almost instantly post your entire show to Twitter because it enlists a Twitter audio card. And YouTube and Facebook will post the first two minutes of the episode: content creators can record an outro, driving listeners to the full episode on their own site.

Studies show that YouTube and Facebook users are more likely to listen to a short audio segment versus a full audio segment, which is why we’ve created the podcast teasers with your outro. Your outro can be something such as, “Head over to [your podcast location] to hear the rest of this episode, and be sure to subscribe while you’re there.” This is a great way to drive traffic to your website or whatever destination you want your listeners to visit.

Blubrry hosting users can use Post to Social now — instructions are posted on the Blubrry website. If you’re not yet hosting with us, sign up here to get the added benefit of Post to Social for your podcast.

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Considerations Before Starting Your Podcast



PPPiTunesAlbumArt300New podcasters are full of questions and uncertainties and Todd Cochrane answers some of those questions and considerations. Todd joined MacKenzie on the PowerPress Podcast to give an educated and experienced opinion on what you should think about before you start your show. And speaking of beginners, there is a new app for podcasting, Bumpers.fm. The app was developed by two formers Twitter engineers and focuses on making recording, editing and publishing your episode easily. If you’re interested to hear what Blubrry has going on with new releases, make sure to listen to the beginning of the episode when MacKenzie and Todd discuss the upcoming social media sharing tools. Thanks for listening and please subscribe to the show!

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Show notes:

Bumpers.fm

Email MacKenzie

Blubrry Twitter

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