All posts by Blubrry

PowerPress Tops 1 Million Downloads!

Here at Blubrry, we’re pretty proud of PowerPress, the FREE podcast publishing tool that powers more podcasts worldwide than any other plugin. But now we really have something to celebrate: On March 10, PowerPress surpassed 1 million downloads, pulling even further ahead of the pack when it comes to podcast management and distribution.

“PowerPress was created by Blubrry to fill a void,” explained Todd Cochrane, CEO. “The WordPress podcasting plugins at the time were plagued with compatibility issues and poor support.” The plugin was launched in 2008 and quickly became the most popular plugin on the market. “The industry’s response was phenomenal,” says Cochrane. Approximately 18 percent of all podcasts found on iTunes use PowerPress, more than any other service or platform, and the plugin now powers more than 65,000 podcast websites ranging from single podcasts to radio stations and podcast networks, the biggest having over 600 shows on a single install.

There are many reasons PowerPress has been downloaded 6X as much as any other podcasting plugin, but perhaps most important is the ease of use and all-in-one experience it allows.

“PowerPress allows individuals to manage podcasts directly from their WordPress website,” explained Angelo Mandato, CIO of Blubrry and the main developer of PowerPress. “By combining the website experience with your podcast, podcasters can leverage the synergy created between web visitors and podcast subscribers. With more than 100 iTunes compliant features, users can manage multiple podcasts in both audio and/or video.”

For thousands of podcasters, PowerPress has served as a free, easy-to-use introduction to the top-notch services Blubrry provides. But the real magic happens when PowerPress is used in tandem with other Blubrry products, such as hosting and professional podcast stats. The products work seamlessly together, allowing podcasters to create, publish, and distribute their podcasts – plus share new episodes on social media and check analytics – all without leaving their WordPress dashboard. And we don’t stop with creating great products: we’re here to help you every step of the way, with free podcasting tutorials and top-notch customer service. 

If you haven’t tried PowerPress, now’s the time to discover how easy and streamlined podcasting can really be! And if you’re one of the million-plus who’ve already downloaded the plugin, we’d love to hear what you think.

Leave us a comment below: what do you love about PowerPress? Why do you think it’s the most popular podcasting tool?


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5 Reasons Radio Professionals LOVE Blubrry

The best talent and minds in the radio industry can boast a strong understanding of a century-old medium. But while radio professionals see the huge potential in podcasting – both as an additional revenue source as well as an opportunity to build stronger brands by delivering on-demand content – it isn’t always easy to for a mass media company to launch a podcasting program.

Luckily, Blubrry has a solution for that.

“We are a small media market within a medium media market,” says Zack East, Digital Media Manager for Midwest Family Broadcasting in Benton Harbor, MI,  “Our consumers are thirsty for local content, swimming in a sea of out-of-state and corporate television and print.” Still, while management understood the value of podcasting, rolling out an organized effort to begin producing podcasts proved difficult until the company discovered Blubrry’s all-in-one solutions.

Here, East shares the five things he most appreciates about being a Professional level Blubrry hosting customer. 

Ease of Use:

While most of the company’s on-air talent was already producing some podcasts, the popular service they were using was cumbersome and required a lot of extra effort from the already-busy staff. After switching to Blubrry, he says, “we spoke with our staffs across six radio stations and explained how they never have to insert code again, that they could do everything in one step inside their station’s WordPress website, that they didn’t have to deal with more usernames and passwords, and that their podcasts will show up among their station’s blog posts,” explains East. “Needless to say, it went really well! And, as we all know, if it’s easy to do, there’s less chance someone will ‘forget’ to get it done.”

Accessibility for Listeners:

Ease of use for the listener is also key, says East. “I am a big believer in accessibility. The more accessible material is to the consumer, the better chance they’ll give it a listen.” Blubrry’s Subscribe on Android feature was a particular hit with the staff, many of whom use Android devices and had found the process of subscribing to podcasts time-consuming. Blubrry’s attractive, innovative media player was also well-received as a great way to introduce less technologically-oriented listeners to the world of podcasts.

A Streamlined Solution:

With six radio stations housed under one roof and a lean management team, there isn’t always a lot of time to individually coach each on-air personality through a lengthy process of publishing, promoting, and sharing podcasts. That’s why Blubrry’s suite of complementary services was such a breath of fresh air to East and his team. “This idea of keeping podcast content and stories or blogs all in one place is just magical. Who would have thought that we could easily marry a lot of tech together with such little effort? And, if we are able to explain to our listeners that EVERYTHING you hear on the air – the stories we talk about, the songs we play, the chance to see our social media or listen live, can all be found at the same website – they’ll be more likely to use us and come back,” he says.

More Opportunities To Monetize Content:

Of course, any media company’s primary goal is to be profitable, so a podcast program has to promise more than just personal satisfaction. East is finding that the “easy button” nature of Blubrry’s services has made it much easier to define the benefits and potential for sales staff and advertisers who may want to sponsor a podcast or even buy a client-focused podcast of their own. And the staff workload is so much less. “We don’t have to create a brand new website just to help them host a podcast either,” he says. One great example is the company’s new Meet the Makers podcast, which focuses on crafters of beer, wine and spirits in the company’s region and was the network’s first client-focused, sponsored podcast, all created using Blubrry’s professional-level hosting services.

World-Class Stats:

In any media buy situation, potential advertisers want to know one thing: how many people are listening, and who are they? Blubrry’s top-notch analytics make it easy for the team at MWFB to determine and communicate those numbers. “When we talked as a radio company about how we could monetize what we produce for our podcasts using our local sales staff, metrics were the number one concern. Most of our stations’ staff had been podcasting using other random services, most of which have no analytics for free. Since our sales staff is used to using our listening and digital infographics to help sell our products and audiences, it was integral that our podcasts also have just as much data. We were ecstatic to find out that Blubrry had data we didn’t think we could track from podcasting – most of it for free,” says East. “And, having data accessible to our airstaff, our clients and our sales people helps all of them justify the time and money spent on these sometimes major projects of producing a great product.”

Here at Blubrry, our focus has always been on handling the technology details so that talent can concentrate on what they’re best at: creating high-quality, compelling content. That goal explains why a small-but-mighty, locally-focused broadcasting company decided to trust Blubrry with its fledgling podcasting program. We believe that other broadcast companies, big and small, could learn something from that kind of forward thinking – and we’ll continue to be here, creating the products and services that fuel their success.

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This Week’s AWS Outage And Why Blubrry Was Affected

If you use Blubrry hosting, you may have noticed a pause in service earlier this week as Amazon Web Servers went down worldwide, affecting hundreds of thousands of digital content providers – the vast majority of which were not Blubrry customers. You may also have been asking yourself, “What does Amazon hosting have to do with me – I’m not an Amazon hosting customer!”

If you wondered why an Amazon outage affected you, and how it happened in the first place, here’s the answer.

Like many web and digital services companies, Blubrry uses Amazon’s limitless storage system for our media hosting. At Blubrry, we use it because it provides endless storage and comes with a guarantee of service, which has been failure-free since we started using it in 2009. Tuesday, February 28 was the first time we have encountered an issue with the service that directly impacted you, our customer. Amazon has explained that the problem was due to an employee error and that the length of the outage was limited.

Our media delivery of fresh podcast content was not impacted by the issue, as we use a separate partner for our content delivery network. Statistics were not affected, nor were other key services we provide.

Here’s a list of what was impacted in the outage:

  • The ability to upload and publish new episodes was interrupted from 1:00 – 5:00 PM Eastern time.
  • There was limited access to archives of episodes between 1:00 and 3:00 PM Eastern time.
  • Customers experienced delays updating their podcast artwork in the Blubrry podcast directory.

We are currently reviewing the failure that happened at Amazon and will be incorporating changes to mitigate future failures so that podcasters are not impacted in the unlikely event that this problem occurs again. Amazon has also vowed to make changes to its services that will render such an event unlikely in the future.

Since AWS has such a long, solid track record of steady service without failure, we are Blubrry are confident that this was a temporary, if annoying, bump in the road.

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What’s In A Name (And Logo?) How To Register And Protect Your Podcast Trademark

As a podcaster you have spent hours developing your show, finding topics, locating people to interview, writing show notes, putting together intros and outros, recording and editing. Your show is uniquely yours with topics that are dear to you and the show is produced with a style your listeners love. Your potential listeners are drawn to listen to your show through you show’s title, logos and artwork. Your current listeners identify with your show through your show’s title, logo and artwork.  This is your branding and your trademark.

What if another podcaster decides to create a show and brands his new show with a show name and logo that is similar to your show’s title and logo? The answer is that new listeners may choose the new show over yours, and your current listeners may become confused not knowing which show is yours and which show is the new show.

This is the exact scenario that our trademark laws are designed to prevent. Our federal and state trademark laws are designed to allow you to have your unique brand that cannot be copied if those copies will confuse, cause mistakes or deceive when used in commerce.

You obtain a trademark when you first use your branding in commerce. When you pick a show name and logo and you publish a podcast using that show name and logo you have created your trademark. Of course your show name and logo must be unique and not a copy or something similar to another podcaster’s show name and logo.

Contrary to what many believe, it is not necessary to register your trademark with the United States Patent and Trademark Office (USPTO) to have a trademark. However, registering your trademark with the USPTO makes it much easier to defend your trademark should someone else copy or use a similar mark to identify their podcast. Registering your trademark gives you the presumption that it is unique to your particular marketplace and that you were the first to use it in commerce.

I have successfully fended off trademark encroachers by simply sending the encroacher a cease and desist letter containing our trademark’s USPTO registration number. I’m sure defending the trademark would not have been as easy if the trademark was not registered and I was simply claiming a common law trademark. Unfortunately if your cease and desist letter does not work then you must decide if you have the resources to file a trademark infringement claim in the United States District Court.

You may want to consider registering your trademark if you are growing your audience with hard work and scarce resources. Why let someone confuse and dilute your audience by branding their show with something similar to your branding?


barry kantz-Attorney Barry Kantz is General Counsel and CFO of RawVoice and Blubrry. He can be found on Twitter @kantzb

This post is part of a series on copyright law as it pertains to podcasters. Check out Barry’s posts on using music for your podcast without breaking copyright law, determining what “fair use” means when it comes to podcasting, and DMCA takedown and shakedown notices.


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What Are ID3 Tags, And Why Do You Need Them?

Why are ID3 tags important? When you create a new podcast episode the meta information – such as the title of your episode, artist/author, your website URL and any episode-specific artwork – are attached to each episode’s media file in what’s called an ID3 format.

All that information helps ensure that a listener knows what your episode is about and enables it to display correctly in a portable media player or software-based audio player. “If a media file is somehow separated from the app that downloaded it, these tags are the only information left to let the listener know what they are listening to,” explains Angelo Mandato, CIO of Blubrry.

While it’s possible to download a free tagging program such as EasyTag or to manually enter tags via iTunes, one of the benefits of Blubrry Powerpress combined with Blubrry hosting is that the tagging can be set up automatically. This means the tags will be written to your MP3 files based on the data you’ve already entered into PowerPress settings and in the blog post associated with your podcast episode. This streamlines the production process and makes it less likely that your show will get separated from important tagging data.

To configure PowerPress to automatically populate your episode meta tags, scroll down to the PowerPress menu to the left of your WordPress dashboard and select “MP3 Tags.” From this window, you’ll have the opportunity to use the default tags provided by your feed, or to create your own.

If you don’t have the PowerPress Plugin or Blubrry hosting, you’ll need to write meta tags yourself each time you upload an episode. Our Podcasting Manual has instructions for how to do this and what programs you can use.

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Earn Money While Helping Other Podcasters: How And Why To Join The Blubrry Affiliate Network

If you’re a podcasting enthusiast, no doubt you’ve considered a variety of ways to monetize your passion. One way, of course, is via affiliate marketing – a way of earning money by promoting products and services you already use and trust while receiving a commission from resulting sales. But with so many different online products and services offering an affiliate program, how do you know which one to sign up with? Here at Blubrry, we’re proud of our affiliate program, which generously rewards authentic and helpful content creators who want to earn money while helping to connect other podcasters with top-notch resources. Here are success stories from two of Blubrry’s top-performing affiliates, as well as information about how you can join the program and what to expect once you’re a part of it.

Over $65K – From One Affiliate

“I jumped into the Blubrry affiliate program as soon as it started,” says Daniel Lewis of The Audacity To Podcast. “I was already recommending Blubrry’s premium podcast stats and hosting, so I loved the new opportunity to be rewarded for my recommendations.” In his award-winning podcast, Lewis regularly recommends podcasting resources he trusts and is confident will serve the needs of his audience. “I mention Blubrry’s services frequently in podcast episodes, blog posts, social posts, and email newsletters.” Lewis says he promotes both Blubrry premium stats and hosting, depending on the context of the discussion and the needs of his audience.

Besides knowing he’s doing his audience a real service in recommending a high-quality resource he himself trusts and uses, Lewis admits the financial rewards of Blubrry’s affiliate program is a huge benefit. “Blubrry is quite generous!” says Lewis. “I love that I’m rewarded not only for new customers, but also a bonus reward for customers who stay.” The numbers are impressive. “In 2016, I generated $65,573 of sales for Blubrry,” Lewis shares. “It amazes me that my relevant recommendations are basically generating someone else’s salary! Also in 2016, I earned over $7,000 from the referrals. About half of that is an annual, recurring bonus.”

If you’re inspired by Lewis’ success, look to his high-performing approach. “My audience is most eager to use Blubrry when I communicate the simple, WordPress-centered workflow,” explains Lewis, who adds that he makes these recommendations in a relative context, such as when he’s talking about managing a podcast with WordPress, responding to questions about podcasting and WordPress, or in referencing the companies he recommends to other podcasts.

It also helps to be a loyal user of Blubrry’s products and services. “I recommended Blubrry before I was getting paid for it,” says Lewis, who attributes the success of his affiliate relationship to genuine and relevant recommendations, and in offering a promo code incentive that his audience can use to get started with Blubrry for free.

A Significant Part of A Diverse Income Stream

For Colin Gray, Founder of The Podcast Host, the decision to join Blubrry’s affiliate program was simple. “I’ve been telling people about Blubrry’s services since I started using them a few years ago,” explains Gray. “We work with a lot of new and aspiring podcasters, and they tend to be starting out small. Blubrry’s entry-level packages are great for that.”

Gray explains that a large part of his job as an affiliate partner is to dispel myths for the new or would-be podcaster. “One of the most common question is, where does a podcast live?” he shares. “To me, that demonstrates how confusing podcasting can be right at the start. Once you know, you know – it’s not that complicated. But, at first, everyone thinks you have to upload to iTunes.” Gray and his team educate their audience by writing about the whole process of getting started podcasting: where a podcast lives, where to upload it, how to distribute it, and so on. “That’s exactly the point when people need to sign up for a host, so we mention Blubrry at that point. It’s a natural place to mention the service, since we use it ourselves, and it helps out our readers in the process.”

Gray also attributes his team’s affiliate success in large part to the ease of publishing via the PowerPress plugin. “It’s the 10 minutes or so saved, every time, by not having to go off to the media host’s site, upload an audio file, set up the episode, copy an embed code and then take that back to your own site. I’ve not found anything to beat Powerpress in making self-hosted podcasting easy,” he says.

And when it comes to the math, Gray is happy with what Blubrry has to offer its affiliate partners. “It’s always great to find a program that offers ongoing commissions,” he points out. And while Blubrry is currently a smaller part of his company’s total commissions, it adds up as a part of the overall whole and is continuing to grow.

How To Get Started:

Excited to turn your passion for podcasting and love for Blubrry’s products and services into an income stream? The first step is simple: apply to join our affiliate program. You don’t need to meet a certain traffic level or download threshold, “but you do need a solid website that makes it obvious what you do and that you put some time and effort into it,” says MacKenzie Bennett, Services and Affiliates Coordinator at Blubrry. Bennett also points out that you don’t need to promote Blubrry on a podcast; a website works just fine.

How It Works:

Once you’ve been accepted into the program, you’ll be issued a unique code that tracks all orders that come through you. Using that code, the first month is free. After months 2 and 3, affiliates begin earning a commission. The great news? You’ll continue to earn commissions on that customer’s lifetime sales, and will be eligible for bonuses once annual sales reach $1501.

“We built an affiliate program that pays the affiliate beyond the initial sale, which is unique in the podcasting space,” says Todd Cochrane, CEO of Blubrry.  With that kind of generosity and potential for long-term revenue generation, it pays (literally) to spread the word far and wide. “Our best performers promote their promo code on their show, website, social media and any blogs or forums that they participate in,” says Bennett. “The more your spread your code and are knowledgable about the product, meaning people can trust your judgement on it, the better the results.”

So why wait? Apply to join Blubrry’s affiliate program now. You’re just a few clicks away from putting your passion for podcast to work earning you money – all while helping other podcasters discover the best podcasting services there are!

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5 Can’t-Miss Techniques For Building Your Podcast Audience

Consistency, patience, and putting out an excellent product are the foundation of a successful podcast. But it’s not always as simple as “build something great and the audience will follow.” The following five techniques can help you build your audience more quickly while leading to a great relationship with listeners.

  1. Educate your would-be listeners. If you have another platform, whether it’s a blog, social media following or YouTube channel, make sure your followers there know about your podcast and – more importantly – how, when, and where to listen. Remember that your audience may not be as tech-savvy as you. Write a blog post or email instructing them on what podcasts are and why they need to know about it. And be sure to detail exactly where to find your show and how to listen to it.
  2. Engage your audience. Your listeners love being recognized, and interacting with you will encourage them to keep the conversation going. When you have a two-way conversation going, your listeners are much more likely to take action when you ask for comments, reviews…and most importantly, shares.
  3. Be everywhere. Yes, iTunes is important, but it’s no longer the only game in town. Be sure your podcast is listed in as many apps and directories as possible.
  4. Collaborate with other podcasters. People who already listen to podcasts are more likely to listen to yours than someone who’s new to the idea. Take advantage of a built-in almost-audience by inviting other podcasters to appear on your show, and also offering to be interviewed on theirs. Promote fellow podcasters when possible and be generous with advice and tips.
  5. Look for listeners in new, but relevant, places. Consider your niche and where your would-be listeners already hang out and get their media. “One thing I’ve done is associate with a popular trade organization,” explains Barry Kantz, CFO at Blubrry and host of the Home Based Travel Agent podcast. “The trade organization helps promote my show to their members.” Spamming isn’t cool, but if there is a relevant newsletter, Facebook group, or website that relates to the audience you’re trying to reach, get in touch with an administrator and see if they’d be willing to plug you as a service of their members. Likely you can work out some kind of barter, where you cross-promote their organization, group, or site on your podcast, website, or social media.


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5 Ways To Avoid Podcasting Burnout

Burnout: it happens to the best podcasters. But feeling exhausted, uninspired, or just plain “meh” about publishing doesn’t have to kill your podcast. Try these ideas to help you stay energized and enthused while putting out great content and

1) Take A Break (But Do It Right)

Most seasoned podcasters agree that consistent publishing is the key to success, traffic growth, and audience retention. But after a year or two of putting out new episodes on a dependable schedule, your audience should be well-established enough to allow you the occasional break. But how to do it without confusing or disappointing your loyal listeners?

  • Alert your listeners. While skipping an episode or two isn’t the end of the world and can offer you much-needed rest and time to recharge your creative juices, it’s important not to leave your listeners wondering what happened to you. “If you’re taking a break, I suggest announcing it in the last episode before your missed episode,” says Angelo Mandato, CIO of Blubrry. “Then, on your missed show date, release a short episode that just says you’ll be back on the date you’ll return. The key is communicating with your audience, and a two-minute episode that does that is better than leaving them hanging.”
  • Try something new. For example, over the Christmas holiday, Sarah Powers and Meagan Francis of The Mom Hour recorded short, daily episodes of each host reading holiday-themed essays they’d written for their blogs in the past. Since one or the other of them was reading each essay (not both at the same time) the shows were much easier to schedule and produce. “Each of us could just sit down and record quickly when we had a few minutes, rather than having to try to match up our hectic holiday schedules,” says Francis. “As a result we were actually able to publish more often over the holiday, while maximizing relaxation and time with our families. The mini-episodes also fit well with the needs of our audience of busy moms over their kids’ Christmas breaks. Plus, it was unique, and showed a different side of each of us. Our audience loved it and the episodes have done very well.”
  • Find other ways to stay in touch. Even if you aren’t publishing full-length episodes, you can stay in front of your audience via social media, blog posts, short live videos or email blasts. Choose a platform you enjoy and one you’ll be able to update without too much effort. Then, when you announce your break, tell your listeners that you’ll still be somewhat active on that platform, and remind them to check in regularly. The side benefit of this approach is that you may significantly grow your social media follows due to faithful listeners who will be eager to hear from you while you’re on a break from podcasting.

2. Go All In.

Doing too many things at once can lead to major burnout, especially if the results are only so-so. After all, what’s more energizing: putting out a so-so episode, or a great episode that’s genuinely useful and generates a ton of feedback? If you’re having a hard time keeping up with everything well enough to regularly put out quality content, it would be better to focus on one podcast at a time or publish weekly instead of several times a week. Remember that you can always increase the number of shows you produce or how often you publish later when you’re in a good rhythm and consistently feeling great about what you’re producing.

3. Invest Time In What You Love

Podcasting isn’t just about sitting down at a microphone and recording. From writing show notes to interacting with your audience to managing technical details, many aspects go into producing a successful podcast – and chances are, one or two of them stand out as particularly enjoyable for you. So if sound quality is important to you, feel free to nerd out over recording techniques and make your audio the best out there. If planning show content is your forte, put as much effort as you can into developing your ideas and format. If you love researching and writing, create the most killer show notes in the podcasting world. Or if you get a boost every time you hear from a listener, nurture those relationships by putting time into engaging via email or social media.

Unless you’re superhuman or have a whole team producing every episode, you probably can’t do a top-notch job at every podcast-related task, but doing just one or two things really well is a great way to make your show stand out while also giving you personal satisfaction.

4. Change Things Up

Boredom can also cause burnout, and in those cases you might find that trying something new is more helpful than taking a break. Changing up your show’s format and experimenting with new kinds of content can help get your show out of a rut. For example, if your show is usually you and a co-host, maybe you could try adding solo episodes or interview-based shows to the mix. You could also play with length, introduce new segments, or change up the order that you generally tackle. You don’t want to completely change your show overnight, but slowly adding in new elements or tackling topics you might not usually address will give your audience the sense that your podcast is vibrant and exciting – without confusing them or turning them off.

5. Get Help

If you’re consistently burned out, it might just be that you’re doing too much. At some point, it might be time to focus on what you do well and enjoy, and hire people to help you with the rest. No budget? Consider a barter! For example, if you’re a content genius while a podcasting buddy is a production whiz, find ways to team up so you can each do what you do best. You’ll each have a better-produced show and less reason for burnout: talk about a win-win.

Podcasters, what are your best tips for avoiding or dealing with podcasting burnout?

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Don’t Wait, Update! 3 Steps To Maintaining A Secure, Functional WordPress Site

Raise your hand if you’ve ever been guilty of letting a WordPress update go for a day or two…or a week…or a month.

Hey, we’re all busy, and it’s easy to get so caught up in your day-to-day activities that you put off those updates way too long. But not only can skipping or delaying an update prevent your site from performing optimally, it can also make your site vulnerable to attacks.

“Hackers look at updates, figure out what changed, and exploit holes in websites that aren’t updated,” explains Mike Dell, Lead Support Tech at Blubrry. “Sometimes the hackers put in links to porn or other links to make money. I saw one where the hackers added a link in the footer to a male enhancement drug.” Dell also mentions that hackers can redirect bots to another URL so that the original site can’t be indexed, which can be disastrous for SEO.

So what can you do to avoid your podcast site being compromised? Follow these three tips:

  1. Set Up A System To Remind You. When you’re in your WordPress dashboard all the time, it’s all too easy to pass right over that little reminder telling you it’s time to update. Create a weekly calendar reminder that will help you remember that it’s time to stop what you’re doing and check for new releases or other potential security issues. While it doesn’t replace regular check-ins, a free plugin like iThemes Security can provide extra peace of mind. IF your podcast site is your livelihood, you might consider a paid service like WP Always, which continuously monitors and maintains WordPress sites to protect against security issues.
  2. Don’t Wait: Update! Or rather, don’t wait too long.  “For major releases, I usually wait 2-4 days to see if there are any significant issues with the release. If not, I then update to the newest version,” explains Angelo Mandato, CIO of Blubrry. For minor releases – you can identify these because they are labeled with a third digit, i.e. v. 1.2.3 – Mandato recommends updating right away.
  3. Monitor Your Plugins. One of the best things about WordPress is how easily it can be modified and adapted via the use of plugins. But plugins can offer challenges, too. “Make sure you keep all plugins up-to-date as new releases come out,” advises Dell. If your plugin is outdated, it might not work with your newest version of WordPress, and can cause issues you might not even notice right away.

Also, be selective about which plugins you download. “I recommend only using plugins that are hosted on,” says Mandato. “Many paid plugins do not have hooks in place to update your dashboard when they have new or security releases,” which can cause compatibility issues.

And no matter what you do, remove plugins you’re no longer using, advises Dell. Otherwise, over time your WordPress dashboard can begin to resemble a graveyard of out-of-date and non-functional plugins. Not only can it cause problems with your site, but it’s confusing when you try to work with the plugins you really are using since many have such similar names.

Have you ever forgotten or skipped a WordPress update with disastrous – or just inconvenient – results? How do you remind yourself to keep up on this essential task? Let us know about it in the comments!


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5 Things We’re Looking Forward To In 2017

2017 is off to a great start here at Blubrry. Here are some of the things our team is most looking forward to this year:

New Launches.

Last year we were thrilled to introduce PowerPress Sites, an all-in-one podcasting option that makes starting your podcast push-button easy. We launched with Basic, which allows users to create a FREE branded podcast website that includes an optimized theme, essential plugins, and all the tools you need to get started, including an iTunes-ready RSS feed. In 2017 we’ll be rolling out Deluxe, featuring all the options of Basic plus the ability to host on your own domain and enhanced SEO tools.

Free Training Videos for Podcasters.

We’re beefing up our educational offerings in 2017, offering training videos on a variety of topics podcasters ask for help with again and again. Blubrry University is already in session: check out our YouTube channel now!

Savvier Social.

Post to Social allows podcasters to publish two-minute podcast episodes or teasers directly to Facebook, YouTube, and Twitter to get listeners hooked and encourage them to listen to full-length episodes or subscribe to your show. In 2017, we’ll be adding more social sites and improving this popular service – stay tuned!  

Premium Player Performance.

The Blubrry podcast player has never looked or functioned better, and based on enthusiastic feedback from our loyal customer base, we’ll be improving it even more and adding some exciting new features.

Awesome Events.

We’ll have a presence at several premiere podcasting conferences and other events this year, including:

  • Podcast Movement. Coming to Anaheim, CA from August 23 – 25, Podcast Movement is one of our favorite events and a must-attend for veteran, newbie, and wannabe podcasters alike.
  • Podfest. Coming up soon, from February 23 – 25, 2017 in Orlando, FL, Podfest features a robust speaker schedule and an awards ceremony.
  • Proclaim17. Focused on members of the Christian media, Proclaim features educational content in radio, video, digital media, and of course, podcasting! Proclaim17 will be held in Orlando from February 27 – March 2.

Podcasters, what are you looking forward to in 2017?

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