Podcast Equipment and Marketing with David Pollock



If you haven’t discovered David Pollock’s podcast, The 10 Minute Marketer, now is a great time to start listening. He’s this week’s guest on the PowerPress Podcast and had lots to say about Blubrry, PowerPress and some best practices for new podcasters. MacKenzie and David discuss what type of equipment a new podcaster should get – and what you shouldn’t do when buying any. After working in radio David transitioned into podcasting and realized what he was missing out on by taking control of his brand. They end the show talking about reviewing podcasts and sharing your favorite episodes with others. Thanks for listening and please subscribe!

PowerPress SEO Tip:
For example, you can make your blog post title optimized for web SEO by excluding your episode number, but on the new feed episode title allows you to expand on keywords that help with iTunes search. One thing to keep in mind is that iTunes only indexes (their search) your episode and program titles, not show notes.
In the PowerPress menu, select ‘Podcasting SEO’
Select the first option, under section ‘Episode Titles,’ select the first option, ‘Feed episode title replaces post title.’

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Show notes:

How Much Should I Spend on Podcast Equipment?
Rolls Pro Switch – Couch Machine
Blues Brothers – Sold it for a microphone
The 10 Minute Marketer – David Pollock
The Pod People – Paste Magazine
10 Podcasts from the Pod People: Peace, Love, and Understanding in Our Post-Inaugural Times

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