Why is it that podcasters will spend hours editing the content of their podcast but fail to spend 30 minutes one time to make sure that their RSS feed is setup properly. In some cases I blame whole heartedly the service they are on for hijacking the internal data of their RSS feed and not giving podcasters many choices in configuring them.
But in large part we see huge numbers of shows that have simply failed to put the time into making sure that their RSS feed is representing their show as well as their content.
We see massive numbers of shows rss feeds fail validation each and everyday. We see shows that are whole heartedly missing important data many shows have no description, no keywords, no contact information, no titles, no iTunes specific tags etc. The list goes on and the issue is growing each day.
Every year I have posted a state of the RSS feeds as a report I do for the annual Peoples Choice Podcast Awards. This year I would like to see a trend be reversed and quite honestly it would help us and all of the other sites that are syndicating content.
This Saturday I will be doing a online Tech Podcast Round Table event that will discuss RSS in detail and show you what should be in your rss feed and how taking a few minutes to get it squarred away will pay off big dividends. I hope you will join me.