Considerations Before Starting Your Podcast

PPPiTunesAlbumArt300New podcasters are full of questions and uncertainties and Todd Cochrane answers some of those questions and considerations. Todd joined MacKenzie on the PowerPress Podcast to give an educated and experienced opinion on what you should think about before you start your show. And speaking of beginners, there is a new app for podcasting, The app was developed by two formers Twitter engineers and focuses on making recording, editing and publishing your episode easily. If you’re interested to hear what Blubrry has going on with new releases, make sure to listen to the beginning of the episode when MacKenzie and Todd discuss the upcoming social media sharing tools. Thanks for listening and please subscribe to the show!

Fan of PowerPress? Leave us a review, here!

Show notes:

Email MacKenzie

Blubrry Twitter

The Holidays are Here! Here’s How to Prepare

The holiday season is in full swing and that means days off from work, and yes that includes the folks at Apple and iTunes. While you might be hoping to use some of your days off to get your podcast up and running or work on some changes, keep in mind there might be a delay on their end.

Take a look at their schedule (provided by iTunes) and plan accordingly:

Winter Content Submission Schedules

Podcast Launch                Date Submission Deadline

Dec. 5 – 11                        Nov. 28 (Oops! You might already be behind)

Dec. 12 – 18                      Dec. 5

Dec. 19 – 25                      Dec. 12

Dec. 26 – Jan 1                 Dec. 12

Jan. 2 – 8                          Dec. 12

Jan. 9 – 15                        Jan. 2

And since we’re on the topic, please keep in mind that while Blubrry is a large podcasting community, there are only 12 of us that work for Blubrry. We’ll be looking at emails and checking in as often as possible, but we hope you will be patient if there are delays in response. Check out our schedule below:

Half days – cannot guarantee we will get back to you that day

Friday, Dec. 23

Friday, Dec. 30

Out of office days – probably won’t hear back on these days

Monday, Dec. 26

Tuesday, Jan. 2

People love to listen to multiple episodes during the holidays since they’ve got some extra time around the house or on a long drive. From Christmas to the middle of January is the No. 1 on-boarding time for new listeners as well, so the end of December is not the time to put your show on break. Prepare now so you don’t have to worry about trying posting a show right before your day off. Enjoy the holiday season and happy podcasting!

Copyright and Trademark Differences in Podcasting

PPPiTunesAlbumArt300Podcasts are supposed to be an art, about creativity, but they’re not always that easy. Barry Kantz, RawVoice and Blubrry team member joins MacKenzie on the show to give podcasters some pointers about protecting their show against issues with copyright and trademark. He explains and points out the differences between copyright and trademark material. We didn’t leave out news articles for episode 32 of the PowerPress Podcast. If you’re a fan of Catherine Keener, Oscar Isaac or David Schwimmer, go download the new podcast, Homecoming; Gimlet Media got actors to voice the new show. And those of you that are looking for a new service to record their show easily with others that are not in the same room, test out Cleanfeed. Record in your browser, download the file, pretty simple for any podcaster. Thanks for listening and subscribe on iTunes, PocketCasts, GooglePlay, etc.

Fan of PowerPress? Leave us a review, here!

Show notes:

Homecoming Podcast – Gimlet Media
Fair Use in Copyright
Cleanfeed Recording
Email MacKenzie
Blubrry Twitter

Podcast Statistics -VS- Web Analytics: What’s The Difference?

Over the years, we’ve heard from many customers who are confused about the difference between the analytics reported by their website host and their podcast statistics.

Take it from us: the difference is pretty huge.

Media podcast statistics measure media downloads, whether they happen in a browser or elsewhere: desktop, smartphone, tablet or cloud-based applications. Web analytics, on the other hand, measure interaction with a website through a browser. While website statistics can be a useful tool to help you understand your audience’s behavior, they don’t give you an accurate read of your podcast’s popularity. A page load or a unique visitor does not equate to a podcast play or download, and most of your website viewers are not going to play or download your media on every page load or visit.

In that same vein, it’s important to realize that on average, only 10 percent of a podcast’s downloads come from web browsers. Some 90% of downloads originate from podcast-specific applications like iTunes, Stitcher, or Google Play, and your website’s statistics won’t tell you anything about those downloads. The best way to get accurate, applicable information about your podcast’s listeners is by using media download statistics such as Blubrry Media Statistics, which measures every download separately, calculates daily and monthly trends, and gathers client, platform and geographic information.

Is it possible to measure subscribers? Not really. Some services offer up RSS feed statistics, but remember: those feed statistics are often no better than a hit counter to tell you how many times the page has been loaded. In fact, RSS feeds are often hit by bots and other automated scripts from podcast apps on a pre-scheduled basis, and unless you filter out duplicates and the bots, you end up with a number that in no way represents actual subscribers.

All that said, web statistics can be a useful part of the big picture! Your website analytics are great at measuring audience engagement. Even though your podcast can be played from a variety of locations that are convenient to your individual listeners, you should always be encouraging your audience to interact with you on your own turf: your podcast website. That gives you the ability to connect and engage with listeners on a deeper level, keep tabs on who your most loyal listeners are, and provide your advertisers with more value.

For more about the difference between media podcast statistics and Web analytics as well as how to make the most of each, check out our Podcasting Manual. 



Getting Wise About Podcasting

PPPiTunesAlbumArt300Ken Wise recently celebrated his 1 year podcasting anniversary and is the guest on episode 31 of the PowerPress Podcast. MacKenzie and Ken talk about his show, Wise About Texas, that focuses on all kinds of history that pertains to the great state of Texas. As for recent news, well, there’s another podcasting studio available to the public. If you’re in the St. Louis area and looking for an easy podcast recording solution, check this out. Check out the link below for more details. And for those of you out there that are interested in transcripts for your show, there’s another tool coming your way! It’s in beta now, but autoEdit will be available in the future. Those of you looking to test, be aware, it’s open source. MacKenzie caught up on her podcast chronicle – check out the picture below of the new studio setup. Thanks for listening and hit one of the many subscribe buttons to the show!

PowerPress fan? Leave us a review, here!


Show notes:

Wise About Texas

2GuysTalking Podcast Studio

autoEdit – Open source tool for transcripts

Email MacKenzie
Blubrry Twitter

5 Reasons To Claim YOUR Podcast In The Blubrry Directory

Did you know that Blubrry directory includes 350,000 podcasts? Chances are your podcast has been included in this directory and you didn’t even know. But even if your podcast is listed, there are good reasons to take an extra few steps to claim your podcast in the Blubrry directory.

Here are five:

  • More exposure. When you claim your podcast in our directory, we’ll feature your show when potential listeners search or browse our categories.
  • Free resources. From a created-for-you audience survey to free basic statistics, you’ll have access to tools that can make your podcast better and grow your audience.
  • Monetization opportunities. You may be invited to participate in paid advertising campaigns.
  • Increased brand awareness. Claimed show listings contain the following at a minimum: your show name, iTunes artwork, show summary, link to your website, RSS feed, iTunes link, host name, and location if embedded in your feed.
  • Advanced social tools. We just released a cool new feature: if you tweet an episode directly from Blubrry’s directory, a customized image and audio card will show up in your tweet! Better yet, if the podcast is hosted with us, the tweet will include our new player embedded right in the tweet.


This is just the beginning: there are many more incredible social features and tools soon to come. So what are you waiting for? Here’s how to claim your podcast in the Blubrry directory: 

  1. Go to the Blubrry home page and search for your podcast in the upper left side of the window.
  2. If you don’t see your podcast listed, go back to the home page and enter it in the field under “Add” on the upper right.
  3. If you do find your podcast, click it.screen-shot-2016-10-28-at-4-18-39-pm
    Underneath the cover art, you’ll see the words “More info.” Click that, and look below the description that pops up. If you see the words “Claim this podcast,” it means your show is NOT claimed in the directory! Click the link and follow the directions, and you’re on your way to claiming the great benefits listed above! Get started now.


3 Questions You NEED To Ask To Protect Your Podcast Feed.

Dear Podcast Community:

We’re concerned.

Recently we have heard from a rash of podcasters who have either lost control of their podcast feeds, or had them go down for hours at a time. In one case, a podcaster lost his Feedburner account – and along with it, 10 years worth of listener subscriptions. In another case, a podcast service company went out of business, and multiple shows had to scramble to get their feeds moved. Ultimately they lost listeners because the original company closed shop and did not forward the feeds.

At Blubrry, we have a long history of recommending that ALL podcasters own and control their own podcast feed. By controlling your feed, you can be guaranteed you won’t be dependent on other companies or people to keep it up and running. Feeds go invalid with even the best companies, and you can be at their whim to fix it. If you own your own feed, you won’t have to worry about losing your audience if the company suddenly goes out of business.

Do you know who controls your feed? It is really pretty simple. If you have your own .com on your own site, and that is the feed that you submitted to iTunes, you are in control of your feed.  While some podcast providers say that you can control your feed from their site, if it is on their domain, it is their property and under their control. With Blubrry PowerPress you own and control your feed, which explains why today nearly 55,000 smart podcasters power their podcast with PowerPress!

If you don’t have control of your feed, is there someone you can contact to get your feed back online if there’s an issue? Many podcasting service providers offer inadequate customer service and definitely nobody to go to in an emergency if there’s a feed issue. No matter what a podcast services company tries to tell you, nobody can guarantee that your feed will work 100% of the time. However, the likelihood that a feed owned and controlled by you will have a major problem is very small, and if it does happen, you will have the power to do something about it.

Does your podcast host advocate that you have a different feed for every destination? This is a huge red flag. If you have different feeds for every place people listen to your show, i.e. one feed for iTunes, another for Google Play, another for Stitcher, etc, you’re asking for trouble. First of all you’ll have to monitor each and every feed to make sure they’re all functioning correctly, which is a ton of work! Second, the more feeds you have the more chances there are for something to break or go wrong. Remember, your feed is like a radio signal that spreads to many stations. There is no reason to have more than one signal – all that matters is that the one signal you do have is strong, is held and maintained by a reliable source, and can “broadcast” where you need it to go.

Furthering the radio analogy, consider this: do you only want to rent the land your radio tower sits on, only to have the rent raised or worse, the land taken away? We feel strongly that when you own and control the “property” your feed sits on, it not only protects your creative property but also puts you in a much better position to troubleshoot and problem-solve.

Keep in mind you only need one feed, and managing it doesn’t have to be complicated. Occasionally we have clients that are on a content management system that does not support podcasting feeds. Blubrry can provide in those cases a feed that we manage, with the ability to have it permanently forwarded when you do move to a platform that supports RSS feeds.

Immortal Podcasts and Creating Networks in PowerPress

PPPiTunesAlbumArt-385Creating a podcast network doesn’t have to be difficult. Mike and MacKenzie talk about how to get one setup in PowerPress on this episode of the PowerPress Podcast. Categories, channels, taxonomies and a whole lot of other decisions are discussed to help you get a better idea of how to start a network easily with the help of PowerPress. Early in the show Mike brings up an article he read that mentioned a podcast host passing away – which got them thinking, what happens to your show after you’re no longer around? For a rather sad topic, they keep it fairly upbeat. They wrapped up the show talking about ending a show when it becomes to much work. Recently Gimlet Media decided to end one of their shows which sparked lots of conversation. Thanks for listening and go subscribe to the show!

Fan of PowerPress? Leave us a review, here!

Show notes:

Look for: Category Podcasting, Podcast Channels, Post Type Podcasting and Taxonomy Podcasting


Gimlet Media

Contact MacKenzie

Blubrry Twitter

Blubrry Facebook

Podcast Too Big For Your Hosting Plan? Try Blubrry Pro.

Is your podcast network growing too fast to keep up with your hosting plan? Or maybe you’re a radio station or public figure that wants to start a podcast but anticipates a lot of traffic right off the bat.

Blubrry provides Pro Podcast hosting for high-profile podcasts who need a media hosting solution that fits in the following categories.

If you fit the following criteria:

  • You host multiple shows;
  • You need unlimited storage space;
  • Your show(s) consume high-volume bandwidth;
  • You’d like to be able to integrate with third parties like Triton TAP and AdsWhizz Ad Insertion Systems; and/or
  • You’re a bank or private organization that needs a custom feed solution;

Blubrry’s Pro Podcast hosting solution is for you! Celebrities, radio networks, podcast networks, private institutions, pharmaceuticals, and investment firms are just a few examples of customers who’ve benefitted from our pro podcast hosting solutions.

The Pro plan is different from the unlimited hosting plan we provide independent podcasters. Our Pro solution was designed to serve customers whose needs outmatch our standard hosting plans. While most of our pro clients utilizes WordPress and PowerPress just like regular podcasters, we can work with clients who aren’t using WordPress to provide media player embeds and host their RSS feeds on Blubrry’s infrastructure. We can also provide custom solutions, and each pro customer has a personalized staff representative they can go to directly for priority support handling.

Plans start at $100 per month and include incredible storage allowance and a competitive per-GB cost. To find out more email MacKenzie at

4 Smart, Streamlined Options For Live Streaming Your Podcast

Live video streaming can be a great way to make a podcast stand out, encourage engagement, and give fans another way to consume your show. But with the disappearance of both Blab and Google Hangouts as live streaming options, podcasters wonder what the most reliable options are – and whether there’s really a demand for live podcasting at all. Here are four great, easy-to-use options to consider:

  • Livestream via Mevo: This small, portable, no-rig-required camera makes it easy to capture high-quality audio and video, and offers real-time editing tools that make it easy to create a professional result on the fly. Your podcast can be then streamed as it’s captured via Livestream or Facebook Live. Priced at $399.99, this is a great option for the podcaster who’s getting serious about live-casting.
  • Facebook Live: It’s free, easy to use, and your fans are probably already there. Just follow these instructions to begin streaming your show to your profile or page right from your phone or a GoPro. Another plus: Facebook tends to favor its own content, so Live videos often get more engagement and views than other types of content on Facebook. Facebook Live users also report better engagement on that platform than in other live stream platforms. Check out Facebook’s easy-to-follow instructions to make the most of your live stream.
  • YouTube Live: Basically a replacement for Google Hangouts, YouTube Live offers some options Facebook Live does not, such as the ability to set your stream to private, public or unlisted, and a “Fan Funding Card” that allows your audience to donate to your show directly via the stream. You have the ability to edit the video for 3 hours after recording, and it’ll be archived for 12 hours. YouTube Live also offers the ability to stream from any camera you want to use and is not limited to in-app.
  • Periscope: This Twitter-owned company made a splash in the live streaming world, and offers several benefits to live podcasters, including a streamlined, dedicated app that allows you to keep tabs on audience engagement and follow other streams. Periscope is now upping the ante with Periscope Producer, which will offer podcasters and other live streamers the ability to generate a unique URL that they can stream to from professional cameras, satellite trucks, desktop streaming software, studio editing rigs and even drones. The feature is currently only available to select brand partners and media organizations, but the company is looking to roll it out to a wider population of content creators in the future.

Podcasters, do you live stream your show? What is your favorite platform, and why?