If you’re one of the some 1,500 people who will be attending the third annual Podcast Movement event next week, we at Blubrry would love a chance to connect with you! CEO Todd Cochrane and CIO Angelo Mandato will both be presenting at the conference, and Blubrry is giving a workshop on Wednesday morning, July 6, with in-depth insider information about how to grow and improve your podcast by taking advantage of Blubrry’s great suite of services.
Podcasters will get exclusive tips and tricks to maximize their podcasts using Blubrry, PowerPress, WordPress and the brand-new PowerPress Sites.
Some of the topics we’ll be discussing during the workshop include:
- How to set up & optimize PowerPress
- Imports, migrations, and other tricky tech topics
- Advanced functions: playlist, player placement, tags
- How to get more listeners to subscribe to your podcast
- Maximizing SEO
- Find out more about PowerPress Sites, a free all-in-one product that makes podcasting push-button easy
- How Blubrry/PowerPress’s “podcasters first” philosophy makes it easier for our customers to grow an audience and improve their podcasts
- Making the most of your PowerPress stats
And more! There will also be a Q&A and a prize giveaway. This three-to-four-hour workshop will be a great way to kick off Podcast Movement 2016, so you’ll definitely want to make room in your schedule to join us! Attendance is VERY limited, so sign up now.
And good news – if you haven’t registered for the event yet, there’s still time. Use the code “Blubrry” at checkout for a $40 discount on your registration.
This event is sure to be an amazing opportunity to learn, network, and get the tools and tips you need to elevate your podcast and grow your audience! Plus, it’s a lot of fun. If you’ll be there, be sure to come say ‘hello’ to us during a workshop or at our sponsor booth. We look forward to meeting you!
Q: What’s the number-one thing that keeps would-be podcasters from getting started – or good podcasters from becoming GREAT?
A: Technology hurdles. The hassle of starting and optimizing a WordPress website, setting up a podcast feed, allowing an audience to listen and download episodes, figuring out how to encourage listeners to subscribe and share on social, and publishing show notes. It’s a lot of work and a ton of moving parts to navigate.
Wouldn’t you rather just spend your time producing great content?
Well now, with the help of the revolutionary new PowerPress Sites, you can do just that.
Blubrry’s PowerPress Sites is essentially the “easy button” for podcasting. With a free Basic account, users get a hosted WordPress website (the perfect place for publishing show notes and a streaming version of your show via the PowerPress audio player) that comes with built-in subscribe widgets, website streaming capabilities, and other essential plugins. The sites are designed with search engine optimization in mind, and can be set up in five minutes so you can get your show up and running right away.
Other PowerPress Sites features include:
- Site caching for speed
- The option to include Google Analytics
- Templates specifically designed for podcasters
- New PowerPress Player, released earlier this year exclusively for hosting customers. Unbranded and podcast-focused, the player provides multiple capabilities for listeners: sharing, subscribing, show notes and downloading.
Currently, the free Basic level is available exclusively to Blubrry hosting customers. Future releases will include Deluxe, Professional and Enterprise levels to allow podcasters to use a custom domain and access increased features, plugins, themes and capabilities.
With the technological hurdles of getting set up removed, the would-be podcaster now has no excuse. Create! Podcast! Publish…with PowerPress Sites, there’s nothing standing in your way.
Android’s lack of a dedicated podcast app formerly made it difficult for listeners to quickly and easily subscribe right from a podcast’s website. Blubrry’s One Click, which launched April 2015, changed all that, and podcasters have quickly been recognizing the power of harnessing Android users by making subscribing as easy as iTunes.
“We made One Click subscribe on Android protocol completely brand agnostic, and opened it up so that podcaster can easily implement it on their sites,” explains Blubrry CEO Todd Cochrane. While adopted widely by podcasters, surprisingly One Click has not been adopted at all by other leading podcast platforms who’s podcasters could most benefit from the implementation which would result in increased Android subscribers.
Just this week it was announced that LucidPod has become the 12th Android application to support One Click, so it’s concerning no other podcast companies have made it an option to customers on their websites. We developed this and gifted it to the community at large leaving aside commercial interest. This represents a huge opportunity missed, says Cochrane. “Since Android doesn’t have a dedicated app, One Click subscribe on Android is the perfect way for podcasters to grow their listener base, Android podcast app developers understand the value in implementing one-click which makes it as easy as iTunes for Android listeners to subscribe to podcasts – and inspire more loyalty in – their end users, and for podcasts to grow audiences overall.”
Fortunately, podcasters can (and in rapidly-growing numbers, do) implement One Click on their own. PowerPress users only need to activate the “subscribe” widget in their dashboard, and users of other platforms can embed a simple piece of code into their podcast website. There are no embedded ads or anything else that can distract the listener, simply an easy-to-use way to make it easier for listeners to subscribe via their favorite Android application.
To find out more about One Click or to learn how to implement One Click on your site or platform, or to encourage your favorite Android application to implement the One Click Subscribe for Android protocol, visit the One Click website: http://subscribeonandroid.com
In this episode of the PowerPress Podcast MacKenzie talks about who has been invested in, who has been bought and more in the podcast world. She even gives you an update on the release of PowerPress Sites and ponders on recording timing in her podcasting chronicle.Some podcasters may be taking a break or cutting back during the summer, but that does not mean media companies, including Blubrry are slowing down anytime soon. While there is no guest that doesn’t mean there isn’t quality news and information packed in this episode. Next episode will be July 1st and we’ll definitely have lots to talk about concerning Podcast Movement and releases happening around that time for all different kinds of companies.
New Media Europe! June 18th-19th London, England. If you’re there, be sure to enter to win a prize from Blubrry.
Podcast Movement! July 6th – 8th Chicago, Il. Buy your ticket today using the code ‘Blubrry’ and save $40.
Elite Man Conference! August 6th-7th Plymouth, MA. Save 10% on your ticket using the code ‘Blubrry10’.
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If you’re planning to travel this summer, you might be considering taking a break from podcasting. But why not take the show on the road instead? We consulted three Blubrry team members to get their take on the equipment and strategies that can help you keep publishing regularly, no matter where in the world you are.
Todd Cochrane, CEO
“For portable gear, a lot of people like the Zoom H6 ($399), myself included. There are cheaper options, though, including the Tascam DR-40 ($130) and the Zoom H4nSP ($159.) While these units have built-in mics, you should only use those as a last resort.
A headset/mic combo is convenient on the road – I really love the Audio-Technica BPHS1 ($199). It has an incredible mic and the headset lets you hear your environment perfectly so as you are not in a controlled environment you can make sure you position yourself in the best place to reduce noise. If you’re on a budget, consider the Eartec Lazer Single-Ear ($70.) These headsets are all XLR and work with the above recorders.
It can be tough to get good sound quality in hotels, but a few well-placed pillows can help you reduce echo in a room. I have done interviews in cars: it can be a little awkward but they almost act as a mini sound booth and you can get really good sound.”
Barry Kantz, CFO
“I guess I go for the low end. I use a Logitech headset and go through quite a process in Adobe Audition to correct the dull audio I get from the mic on the headset. I use Audition’s macro function to zoom through the correction process. I think it turns out very well and I’m fussy about audio.
Podcasting from our motorhome is becoming a common practice for me. It’s a challenge with dogs on board and the air conditioning turning on and off. I’ve recorded in the Jeep to avoid these challenges. I use my Zoom H4 to record in the car. As Todd said, a car is a good sound studio because of the close space and all the soft surfaces eliminating echoes.”
Brian Yuhnke, Creative Director
“For a portable studio, I recommend a Yeti mic ($130.) It has a USB port and has its own earbud input for no-delay monitoring. I recommend it to my students for their podcast projects. Other than that, you need a laptop, some earbuds/headphones and Audacity, Garage Band or Audition.”
What are your favorite tips and tools for taking your podcast on the road?
Welcome to PowerPress 7.0! This major release includes many new features to improve your podcast.
Among The Many New Features in PowerPress 7.0:
Continue reading PowerPress 7.0 Is Now Available, With New Features To Power Your Podcast
MacKenzie and Mike are excited about the new release of PowerPress 7.0 as discussed on this episode of the PowerPress Podcast. They have some great news articles, Podcasting in Not the New Black, and another called Podcast Presentation Skills. Mike completely agrees that ‘podcasting is not the new black’ but MacKenzie sees some merit in the idea. And MacKenzie comes to realize she is not a fan of the process of booking guests on the show in her podcast chronicle. Last but not least, they also discuss a recent blog post on our site about taking a break from your podcast.
Podcasting is Not the New Black
Taking a Break Without Losing Your Audience
Podcast Presentation Skills
Podcast Movement discount
Elite Man Conference
PowerPress on WordPress
Attend a PowerPress and Blubrry hosting setup webinar
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Of course you already know that submitting your podcast to directories like iTunes, Google Play Music Podcast Portal, and the Blubrry Podcast Directory are the first steps in getting your show out to the wider world. But in today’s noisy internet ecosphere, just listing your show and hoping people will find you usually isn’t enough! Instead of relying on any one directory or list to elevate your podcast in the ranks, focus on a long-term strategy that incorporates audience development, consistency and a few clever promotional techniques. Here are some ideas for elevating your promotion strategy and getting more people to tune into your show: Continue reading 4 Ways To Promote Your Podcast (Beyond iTunes!)
With summer just around the corner, many podcasters are asking whether or not it’s OK to take some time off from recording and publishing to make more time for vacations and leisure. While it’s tempting to think “hey, how much can it really hurt to take a few weeks off?” that “short” break can easily confuse listeners, stall momentum, or become a slippery slope into “podfading” (when a podcast becomes published less and less frequently, until it eventually just fades away.)
While members of the Blubrry team have experimented with taking time off from podcasting, most of us recommend against taking an extended vacation. However, here are some tips that can make occasional breaks less disruptive to your usual schedule and make it more likely that listeners will stick around until you get back.
- Consider your podcast’s age and following. An older, more established podcast with a solid and loyal audience may be able to get away with occasional breaks, but take a vacation when you’re just a few months into podcasting and you may find that your audience forgets about you while you’re gone. “I have created 1120 shows over 11+ years, and my audience has literally built me and my show into their lives,” explains Todd Cochrane, CEO of Blubrry. “While we all need to take breaks from time to time, my first break was 4-5 years into doing my show and then only 1 or 2 episodes at a time.”
- Keep breaks short and schedules consistent. A week off here and there (particularly if you give plenty of notice) isn’t likely to cause your audience to disappear, but 2-3 weeks can easily lead them to give up on you and go looking for new content. The biggest trick is to be consistent and deliver on expectations. For example, if you plan on going from daily to weekly episodes during the month of July, be sure you really follow through on whatever you’ve promised your audience. If they eagerly open up their podcast app on Tuesday expecting your episode and it isn’t there, you may lose them for good.
- Give your listeners plenty of advance notice. Communicating your plan to your listeners will help them understand what to expect and also help keep you accountable and organized during a break or reduced podcasting schedule. If you’ve promised your listeners you’ll be back every other Thursday over summer break, it’ll be that much harder to slack off on that day you’d really rather be at the beach.
- Keep communicating with your audience. Blog posts, social media, and utilizing your email lists are all great ways to stay in touch with your listeners when you aren’t actively publishing. Make sure to stay in front of them in a variety of different ways: after all, if you’re in “vacation mode” chances are so are they, and you’ll need to work harder to stay front of mind.
- Take your podcast on the road. Vacations don’t have to completely disrupt your podcasting schedule! Take a portable studio when you travel so you don’t have to miss a publishing date. It’s OK to keep this simple! “I used to take a massive packout,” explains Cochrane. “I now carry a headset and a zoom for shows I record on the road – it’s no more than 2-3 pounds and packs up in a shaving kit.” If you worry about sound quality, explain to your audience up front that you’re on the road so you might sound a little different than usual. Loyal listeners will just be happy to hear from you, even if the quality is a touch less than usual. If it fits your show topic, you may even be able to incorporate your vacation location into your show!
- Change up your format. Switching to shorter episodes while you’re on vacation or during a time of year that your audience is less engaged may be a welcome way to stay in touch with listeners without spending hours in a recording studio each week (or requiring them to log as much listening time to stay current.) You can also consider bringing in guest hosts, or switching to a less time-intensive recording format (i.e. quick off-the-cuff breakdowns of trending topics rather than lengthy interviews) during times when you’d rather be out flying a kite than inside recording.
Podcasters, how do you stay relevant and front-of-mind while traveling or vacationing?
As any podcaster knows, creating a great show requires a lot more than just showing up and recording. Between collaborating, planning and organizing your time, it helps to have access to great tools to help. Here are some favorites among podcasters we know:
While Google Calendar is great for keeping track of your overall schedule, it can be great to give guests an easy way to sign up for an available recording time. Here are two options podcasters love:
- “I use SetMore for scheduling – It’s free and it integrates with google calendar! It’s awesome to just send guests a link for scheduling and have this tool take care of the rest. – Bryn from The Birth Hour podcast.
- “I use Calendly as my scheduler. It’s so easy to use, and I love the clean interface. I love not having to email back and forth, and being able to set automatic reminders is so helpful.” Heather from the Happiness Mama podcast.
Even if you’re a one-person show, chances are good you’ll need to collaborate with others at some point, whether that be sponsors or special guests. These options are popular with podcasts we know:
- “I love DropBox for sharing files and making them accessible anywhere.” – Kelsey Wharton, the Girl Next Door Podcast.
- “Initially my co-host and I were were winging it with scheduling content from week to week, but now we look a month out on a shared Google calendar and can build episodes into each week and see what makes the most sense to come next. We also had a meeting to talk about our personal goals and visions for the show and how best to use each other’s strengths, whether that be editing, writing outlines, show notes promotion and social media. We feel this can be such a useful tool for shows with multiple hosts- otherwise you’ll end up tripping over each other trying to do everything at once which makes it more complicated, and less productive.” – Rachel Cassinatt, The Table Chat Show.
- Here at Blubrry, we use Slack for almost all internal communications. With an interface that acts like a messaging platform plus the ability to upload files from documents to graphics and great searchability, it’s the best of all worlds for teams that like to communicate quickly on the fly and share short bursts of information throughout the day.
- If a separate messaging platform is overkill for your podcast, you might consider using Google Hangouts as a scaled-back way to communicate with guests and co-hosts without ever leaving your Gmail inbox.