Podcast Mid-Atlantic and Transcribe Services



PPPiTunesAlbumArt300MacKenzie is happy to have Joe Pardo back on the PowerPress Podcast, this time to talk about his event, Podcast Mid-Atlantic. Before they discuss the event, MacKenzie and Joe have some pretty strong opinions on transcribing your podcast – did you know that Auphonic has put out a beta for this? Those of you that are interested in making transcribing or speech recognition services better, get involved with this private beta. September 9-10 in South Philly, podcasters will gather for a podcasting event meant for fostering creativity and community. Listen to get all the details about the event and why you should attend. Blubrry is happy to be sponsoring this event and hope that everyone involved has a great time. At Blubrry we’re always happy to encourage growth in the community. Lastly, Tascam recently released two new soundboards, made specifically with podcasters in mind! It’s not everyday that a podcast specific product is debuted, and from a largely known company such as Tascam. Thanks for listening and please subscribe to the show.

Fan of PowerPress? Please leave us a review, here!

Show notes:

Auphonic Speech Recognition Service – Private Beta

Podcast Mid-Atlantic

Use the promo code ‘Mapcon25’ for 10% off

Tascam Podcasting Soundboards

Email MacKenzie


Are Podcasts Downloaded or Streamed? We’ve Got The Answer.



As podcasters, it’s important to know how audiences are listening. So here at Blubrry, we’ve crunched the data for you. Over 35,000 podcasts are represented in this breakdown, and whether those apps stream to a player for instant playback or download based on subscriptions to play on-demand.

60% of podcasts are downloaded for playback on-demand

Correction, we previously reported 80% which did not factor in that the iOS podcast app provides both stream play as well as save (download) play on-demand functionality.

No surprise here. This includes mobile and desktop podcast applications as well as desktop browser downloads. This reflects trending data about subscription consumption, demonstrating that loyal listeners use podcast applications to subscribe and listen to podcasts.

Here are the 4 main distribution categories of podcast consumption.

1. Mobile apps (play on demand) account for 71.6% of podcast “downloads”

Mobile podcast applications represent the bulk of podcast consumption today. Podcast apps are designed to run in the background both for playback and for subscription management where episodes are automatically downloaded for playback at the listener’s convenience.

Blubrry’s Podcast Statistics measure over 30 mobile applications including the official “Podcast” iOS app from Apple, Stitcher for Android and iOS, Pocket Casts for iOS and Android, Overcast, Downcast, Other iOS Apps, AntennaPod, Player FM, BeyondPod, Android Podcast Apps, as well as apps for Windows mobile, Blackberry and other niche mobile hardware.

Note, the Stitcher app sends a “ping” for measurement when content is played. Blubrry Podcast Statistics count each ping as a download. Stitcher, like all mobile podcast applications, will download or “update” subscribed podcasts with the latest episodes when the device is connected via WiFi.

Note, the iOS podcast app by Apple accounts for 39% of the mobile app downloads as well as streamed plays. The iOS podcast app by default subscribes listeners for stream plays and allows users to save on demand (download) as well as download new episodes automatically. We estimate that 1/2 of the consumption is downloaded and the remaining half stream played on demand.

2. Desktop apps (play on demand) account for 13.1% of podcast “downloads”

Desktop podcast applications account for an ever-shrinking slice of the podcast consumption pie. Similar to mobile podcast apps, desktop applications are designed to run in the background to download podcast subscriptions for synchronization to mobile devices such as iPhones and iPods.

Blubrry’s Podcast Statistics measure over 30 desktop applications including Apple’s iTunes, Juice (iPodder), Zune desktop, gPodder, and Sony MediaGo. Today, iTunes desktop application alone makes up 80% of the desktop app consumption.

3. Desktop browsers (in-page stream plays and play on demand) account for 10.7% of podcast “streamed plays” and  “downloads”

Desktop web browsers account for a solid 10% of podcast consumption. This percentage has remained within 5-15% since we started measuring podcast consumption in 2005. Desktop web browsers provide a way to play the audio directly from within the webpage. For podcasts where we measure plays within the browsers separate from downloads, approximately 2/3 of the consumption is played instantly. The remaining 1/3 accounts for listeners who download the podcast.

Blubrry’s Podcast Statistics measure over 15 desktop web browsers including Chrome, Firefox, and Internet Explorer.

4. Mobile browsers and TV apps (in-page stream plays) account for 4.6% of podcast “streamed plays”

Mobile web browsers account for nearly 5% of podcast consumption. This percentage saw modest grown from 2008-2012, though in recent years it has plateaued. Mobile web browsers provide a way to play the audio to be played from within the webpage. On older phones that do not provide native browser play functionality, the media URL is automatically opened with the built-in default media player app. Playback from within either the browser or with the default media player results in a streamed play.

Blubrry’s Podcast Statistics measure over 25 mobile browsers and TV applications. Mobile browsers include Chrome on Android, Windows Mobile, and Safari on iOS devices. TV applications include AppleTV, Roku, Samsung SmartTV and AndroidTV.

Android based web browsers do allow listeners to download podcasts rather than play them instantly, but the option is rarely used on such mobile devices. thus is not included in this report.

Podcast applications account for 85% of podcast consumption

No secret here, podcasts that are consumed from desktop and mobile podcast applications make up the majority of the podcast consumption. Podcast applications by nature provide an easy way for listeners to subscribe to a podcast to listen to their favorite podcasts at their leisure. This is what podcasting is all about!

Interesting Facts about Podcast Consumption

  • Most consumption occurs within the first 72 hours of release.
  • Podcast applications account for the majority (84.7%) of consumption. Such downloads occur within the minutes of an episode release and account for the bulk of all consumption within the first 24 hours. Podcast downloads occur in the background similar to how a DVR records TV for on-demand playback at the convenience of the viewer.
  • Podcast applications can provide “streamed plays” identical to in-page steam plays found in web browsers. Such cases typically occur for podcasts that are not subscribed to but are either bookmarked/starred or were recently discovered by the listener.
  • Based on trending information and factoring in episode release spikes within the first hours of release, we estimate 75% of podcast episodes consumed by desktop and mobile podcast applications are downloaded for on-demand playback (approximately 57%).
  • Podcast downloads from desktop web browsers account for 1/3 of desktop browser consumption (approximately 3.5%).
  • Stream play based applications such as web browsers and smart TV applications have a longer (24-72 hour) window of consumption. This implies that stream played consumption tends to take longer to be consumed, where-as subscribed to “downloaded” podcasts for on-demand playback spikes within the first hours an episode release.

Podcast download apps vs in-page stream play browsers

Measuring Streamed Plays vs Downloads

Measurement of a streamed play (sometimes referred to as a progressive download)  and a download for playback on demand is handled in the same way. When a player plays a media file from a URL (such as in a web based media player), the file is “progressively downloaded” from where it is hosted. A progressive download is a fancy term for downloading the file in the form of chunks using HTTP byte range requests. The chunks provide a way for the player to promptly allow for playback of the recording once the first chunks have been downloaded. In technical terms, these chunk downloads use byte range requests to download portions of the file at a time. It is common to see many requests for one file when this technique is used. Podcast downloads can also use byte range requests for reliability downloading on mobile networks, resuming a download, or for speeding up the downloading process. It is as common to see byte range requests for downloads from mobile podcasting applications. Since both a streamed play and a download appear the same way server side (either in 1 request or with multiple byte range requests), both consumption methods can be measured the same way.

We hope this information is useful for you as you decide how and where to reach your audience!


5 Podcasting Pet Peeves You Should Avoid



I’ve been consistently producing and editing a podcast for a tad more than eleven years, and like most podcast producers, I listen to more than a few podcasts. In fact, I’m always seeking out podcasts that fit my fickle and changing interests. Maybe my podcast-producing experience has reduced my podcast-listening pleasure because I tend to focus on the quality of the product rather than the content. I’m not perfect, but I know what I’m hearing with my critical ear when I listen to podcasts.

What follows is my rant about big mistakes I hear podcasters making over and over and my tips for fixing some common podcasting mistakes. When you finish reading this, you may label me a podcast snob. That’s okay. But hopefully I’m not as annoying as a friend who is a coffee snob watching me brew a cup of coffee – “you didn’t let the coffee bloom,” you’re pouring too fast,” “you’re water is too cold,” and on and on. It’s tough being a critic. 

Okay, into the hot water we go:

  • Change Sample Type to Mono! The left and right stereo channels are not separate rooms where you, the interviewer, are in one room and your show’s guest is in the room next door. I get dizzy when I listen to an interview where the host is heard in my left ear and the interviewee is coming through in my right ear. There are call recorders that record your conversation this way; the caller is recorded in one channel and the person you called is recorded in the opposite channel. This is a great feature for the podcast producer. You can adjust the audio in each channel separately so you can match levels and quality using your audio editing software. However, after your edits, if you don’t change the sample type to mono, the listeners of your show are going to feel like the net on a ping pong table with the audio in your show bouncing back and forth between the left and right channel.
  • Adjust Audio Levels! One of the podcasts I listen to regularly has a serious audio level problem. The host’s volume level is so low I have to crank the volume up to hear her. Her guest’s audio level is so high I have to crank the volume back down to save my hearing. I’m constantly rocking the volume level back and forth on my iPad. The is a simple problem to fix. Remember when we were talking about your recording software recording you in one channel and your guest in the other channel? You can use this feature when you are editing your audio file to adjust the levels in each channel so the volume levels match, and then you can change the sample type to mono. Your listeners will love you.  
  • Choose Music Wisely! Please do not use your six year old daughter’s violin practice sessions for your bumper music. Seriously, one podcast I listen to has someone, likely a child, playing the scales on a violin and using this as “music” to end his show. Please save this kind of thing for the grandparents. They will love it. I don’t. It hurts my ears. Consider that your listeners will have to hear your bumper music every time they listen to an episode, and choose carefully. 
  • Clean Up Language Litter! I spent many years in Toastmasters. If you don’t know what Toastmasters is, Google it. Spending time in Toastmasters’ meetings can do wonders for your podcast and your life. In Toastmasters we try to clean up your language by making you aware of how often you say, “um,” or things like, “yaknow.” I like to call these utterances, “language litter.” Language litter is very common in our culture and difficult to stop using. A podcast is fertile ground for language litter, so make yourself aware of it and try to eliminate it. I still find myself using language litter in my podcasts. I use audio editing software to zap this crap whenever possible.
  • Brush Up Your Interviewing Skills! A show I recently subscribed to combined language litter with poor interviewing skills. The host of the show constantly interrupted his guest by saying, “yeah, yeah, yeah,” or “right, right, right.” These three words were blasted out, rapid fire, and sounded like one word with three syllables like, “yehyehyeh,” and “rierieright.” Over the past couple of years I’ve heard this “yehyehyeh,” or “rierieright,” litter creep into our informal conversations, and I assume people think it’s a cool way to let the other person know you’re listening. But if you are really listening, your mouth is shut, plain and simple. Let your guest talk instead of interrupting! Also, please refrain from revealing to the world how smart you are by doing most of the talking when you have a guest on your show. I was so frustrated with this podcaster because his guest was telling an interesting story I really wanted to hear, but the podcaster kept interrupting the story with his own comments, and then talked over the guest with “yehyehyeh,” and “rierieright.”  The interruptions were so bad I had a hard time piecing the guest’s story together because the podcaster couldn’t keep his mouth shut. Click-unsubscribe.

I hope you walk away from this rant with a good cup of coffee and one piece of advice: please listen to your podcast with a critical ear and strive for continuous improvement.

barry kantz-Attorney Barry Kantz is General Counsel and CFO of RawVoice and Blubrry. He can be found on Twitter @kantzb


A Podcast Garage and Preventing A Podcast Failure



PowerPress PodcastMacKenzie is solo on the PowerPress Podcast, you’ve got to listen to the episode to find out why. Regardless, she tells you all about this new thing, the podcast garage in Boston, discusses her podcast chronicle, gives a quick update on Blubrry and last but not least, a list of some podcasts to listen to if you’re feeling like you can’t escape the Olympics. The podcast garage is a new community space for ‘audio enthusiasts’ and a great outlet if you’re looking to record somewhere other than your closet. Podcasting issues come up, if you’d like to know how to prevent a potential podcast failure, learn from MacKenzie. Thanks for listening and please rate and review the PowerPress Podcast in iTunes! Don’t forget to subscribe as well. Options are on the right hand side of the webpage.

Fan of PowerPress? Leave us a review, here!

Show notes:

PRX Opens ‘Podcast Garage’

Podcast2Radio

Facebook Instant Articles is coming soon!

Next Blubrry webinar is August 18th

Podcasts to Listen to Alongside the Olympics


Takedown or Shakedown Notices: What You Need To Know About DMCA and Podcasts



You work hard producing your podcast, and the last thing you want is to have your hard work copied by another podcaster. So what do you do if you find out someone is using a part, or worse all, of your podcast without your permission? To protect your rights and intellectual property, the first thing you must do is recognize when your copyright is being violated (more on this later), and the second thing you must do is notify the company that is hosting the offending podcast.

Your notice to the podcast hosting company must comply with the requirements of the Digital Millennium Copyright Act (DMCA) and is usually referred to as a DMCA Takedown Notice. The requirements for A DMCA Takedown Notice are found in the United States Code, Title 17, Section 512(c)(3). DMCA Takedown Notice forms can be easily found using a Google search, and the requirements are simple and straightforward.

The requirements are: (1) identification of the alleged offending podcast, (2) identification of the offending party so the offender’s hosting company can notify the offending party, (3) a statement attesting you have a good faith belief that the use of the offending material is a violation of your copyright, not authorized by you or your agent, or is a violation of the law, (4) that what you are stating in your DMCA Takedown Notice, under penalty of perjury, is accurate and true and (5) your actual signature or an electronic signature.

What happens after you send the offender’s hosting company the Notice is that the hosting company must notify the offender and then remove the offending podcast. However, the offender’s hosting company must restore the offending podcast if the offender files a counter notice with the hosting company. The restored podcast then remains available to the public until you file a claim in a U.S. District Court and you notify the offender’s hosting company that the Court has issued an order to the offender to cease using the offending content.

Now, what exactly violates copyright law when it comes to podcasting? In a previous post, we covered what is (and is not) considered “Fair Use” when it comes to using part of another podcast in your own show. In general, the amount of the podcast used, the purpose and intent, whether or not the market value of your podcast is affected by the use, and whether the work is “transformed” via the other podcaster’s use of your material are determining factors. If another podcaster is lifting large chunks of your show and using it wholesale without adding anything of value themselves, there’s a good chance they are violating your copyright.

However, this is a gray area in the law, and the DMCA Takedown Notice procedure is so easy and straightforward that occasionally the process is used unfairly against podcasters who are clearly acting within Fair Use laws.

I was recently involved in one such DMCA case. One podcaster, I’ll call him Podcaster A, severely criticized another podcaster, Podcaster B, for what he said on his show. A war of words ensued on both shows where each podcaster said nasty things about the other. Podcaster B, who uses Blubrry hosting, inserted audio clips of Podcaster A’s criticisms into his podcast and then followed those clips with a response defending himself. As Blubrry’s General Counsel, I received a DMCA Takedown Notice from Podcaster A instructing me to remove Podcaster B’s podcasts that contained the audio clips of Podcaster A’s comments criticizing Podcaster B.

When I received the DMCA Takedown Notice from Podcaster A, I notified Podcaster B and had our team at Blubrry remove Podcaster B’s alleged offending podcasts. We had no choice but to remove the podcasts, even though I knew that this was clearly a misuse of the copyright law. What Podcaster B was doing in his podcasts was clearly Fair Use of Podcaster A’s content. Podcaster A was using the copyright law as a sword, as a way to punish podcaster B. The concept of Fair Use, as identified in federal statutes and by court cases, clearly allows a person to copy a critical remark and then use that critical remark in his own content to defend himself. How unfair would it be if someone were making critical comments about you and you couldn’t use those comments to defend yourself?

Unfortunately, I did not receive a counter notice from Podcaster B. That would have allowed Blubrry to restore his podcasts, and is the simplest, no-cost way to defend yourself against malicious Takedown Notices. The counter notice forces your accuser to file a claim in court if he really wants your content removed.

I’m hoping at some point more podcasters defend themselves against the malicious use of DMCA Takedown Notices, or as I call them, Shakedown Notices. In the case above, Podcaster A signed an affidavit that Podcaster B’s use of his content was a violation of copyright law. However, when you sign the affidavit contained in the DMCA Takedown Notice you have an obligation to review the offending content to insure it does not fall within Fair Use (Lenz v. Universal Music Corp., 801 F.3d 1126 (9th Cir. 2015). If you fail to make this review you may be liable to your alleged offender for misrepresentation including attorney fees, costs and damages. So, had Podcaster B filed a counter notice, he would not only have been able to get his shows automatically restored, but he may have been entitled to money from Podcaster A!

At Blubrry we want you to protect what you own. You have a right to control your content, and you also have a right to defend that content against malicious attacks. You work hard at what you do, so take a little time to understand your rights under the copyright law – and don’t be afraid to defend your rights if the need arises!

barry kantz-Attorney Barry Kantz is General Counsel and CFO of RawVoice and Blubrry. He can be found on Twitter @kantzb

This post is part of a series on copyright law as it pertains to podcasters. Check out Barry’s post on using music for your podcast without breaking copyright law as well as his post on determining what “fair use” means when it comes to podcasting. 

 


Set Up A FREE Optimized WordPress Site For Your Podcast in Just Five Minutes With PowerPress Sites



Is technology the only thing standing between you and launching – or improving – your podcast ? Maybe you aren’t sure of the best way to set up a podcast theme, are stymied by how to best optimize your site for social, or just aren’t great with design. No more hurdles: the new PowerPress Sites is attractive, easy-to-use, and comprehensive. Check out our demo! 

A FREE Basic PowerPress Sites account includes a managed WordPress site, podcast media hosting, and professional podcast statistics in one place. It’s a complete package, offering everything you need to build and grow your show and accurately measure your results. And best yet, you can have your new podcast site up and running in five minutes – tops. 

Here are a few screen shots that show just how quick and easy the process of setting up PowerPress Sites can be:

Easy as 1…

powerpress sites 1

2…

powerpress sites 4

3!

powerpress sites 5

No more stalling! Follow our Quick Start guide to launch your site in no time. We’ll take care of the behind-the-scenes so you can focus on creating great content and connecting with your audience.


Become a Blubrry Priority Partner Show



PPPiTunesAlbumArt300On this episode MacKenzie and Todd give you all the details on what the Blubrry Priority Partner Show List is, you’ll learn how to get on the list. Blubrry has a new feature available to make advertising even easier. If you’re looking for advertising for your show, fill out the agreement and your show will be shown to every campaign we come across. Not only do they talk about advertising for your show, they discuss a recent article on how to get booked as an expert on podcasts. Todd has extensive experience in this area, so he has a lot to say on the topic. Thanks for listening, subscribe to the podcast whatever way you want, over there on the right hand side.keyboard photo-min

Fan of PowerPress? Leave us a review here!

Show notes:

Become a Priority Partner Show

Blubrry Advertising for Podcasters

Steps to Take To Get Booked As A Guest Expert

Email MacKenzie

Email Todd

 


New Monetization Opportunities For Podcasters: Join Our Priority Advertising Partner Program!



Blubrry has been working to connect podcasters with advertising opportunities since 2005. We’ve watched as podcast monetization has evolved, and knew it was time for to formalize our process so that we can develop stronger relationships with you and the companies who are in a position to financially support your show. As a result, our brand-new Priority Advertising Partners program was born.

Here are a few reasons you might want to consider joining: 

  • Priority Advertising Partners receive a higher share of profits. You aren’t required to join the program, but if you do, you’ll receive a 70% gross revenue share, while non-partners receive 50%. 
  • Our Priority Advertising Partner agreement is non-exclusive. That means that you can still continue to sell your own advertising and work with partners independently from us.
  • You still get to choose which advertisers you work with. While we expect our Priority Advertising Partners to demonstrate that they are serious about working with our advertisers and media buyers, you aren’t required to accept every campaign that is offered to you, though we do ask that you consider each carefully and only turn down campaigns if you have a good reason. Since our campaigns all offer a minimum gross CPM of $20 or an appropriate flat rate, you can be confident that you’ll be offered only quality deals.
  • The process is quick and streamlined. One of the biggest goals of the Priority Advertising Partner program is to simplify the process of connecting podcasters and advertisers. By formalizing our relationship we make it easier to connect with the podcasters who are serious about working with advertisers. If you join, we know that’s you!
  • We work for you. If you’ve ever tried to self-sell advertising on your podcast, you know how much time and energy it can take! While we can’t guarantee that we’ll be able to place ads on every show, we will work hard for you, bundling your show with others to make you more attractive to advertisers and media buyers and actively pitching your show.

Wondering if your show is a good fit for seeking sponsors through the Priority Advertising Partner program? Tech, education, business, sports and adult-themed shows are currently in high demand, but advertising in niches across the board is growing, so whether your show is about aeronautics or zoology, there may be an advertiser within our program looking for a show like yours.

And rest assured that we’re looking for quality, not numbers. “Blubrry has never focused on a show’s size – we have always looked at content first when building campaigns,” explains CEO Todd Cochrane. “A podcaster with a smaller audience needs to understand that the campaigns may not pay the mortgage, but with the right advertiser, that podcast can earn premium CPM’s.” Our bulk buys allow us to include shows of all sizes, so if you’ve ever heard that you have to have 10,000 downloads per episode before a sponsor will consider you, don’t let that stop you! Follow our step-by-step process to joining the program, or skip right to the requirements and application on our Priority Advertising Partner page.

We know you work hard to make your show great, and we’re excited about this new way to support the podcasting community. Feel free to email us or leave a comment if you have questions. We want to help your podcast grow!

 


4 Podcast Services We Can’t Help Boasting About



At Blubrry, we put podcasters first. That means that behind the scenes, we’re pretty much always cooking up some way to make podcasting easier, better, and more fun for our content creators. With so much of our time going into improving our services and developing new, groundbreaking products, we don’t have a lot of time for tooting our own horns. We hope you won’t mind if we take this opportunity to boast a little and share the reasons we believe we’re the most complete and robust podcast service provider on the planet:

  1. World-Class Podcast Hosting. Blubrry’s content delivery network (CDN) is built upon the same infrastructure used by many powerhouse podcasts like Serial. Our podcast hosting is built specifically to handle traffic spikes, so your audience will always be able to access your site and listen to your show – guaranteed. Already have a show hosted on another platform? We’ll migrate your show to Blubrry for free and offer tools to update your site once it’s moved over. We also offer a 25% monthly storage overage allowance for those longer-than-anticipated episodes.
  2. Dependable, Accurate Stats. Blubrry’s podcast stats are backed up by 11 years of development history and we pride ourselves on their accuracy. Whether you’re seeking sponsors or just want to know how your show is doing, our stats help you understand and communicate your traffic numbers.
  3. A Top-Notch, FREE Podcasting Plugin. Developed by podcasters for podcasters, PowerPress is the number-one podcasting plugin for WordPress and powers over 50,000 podcasts. Its features multiple audio/video player options, subscribe to podcast tools, podcast SEO features, and more.
  4. An All-In-One Podcasting Solution. PowerPress Sites WordPress hosting is a groundbreaking new service that now makes it possible for would-be podcasters to finally get that show up and running. It’s like an “easy button” for podcasting, and best yet? A basic account is FREE.

Need more reasons to switch to Blubrry hosting? We offer free listener surveys you can use to gather information about your audience, and you may be included in advertising opportunities. With WordPress hosting included in every podcast hosting and pro stats you can’t  go wrong.

Bottom line? At Blubrry, we put you, the podcaster, first. We’ve been in this space for 11 years, and we’re all podcasters too. We’re committed to hearing your problems and creating technology solutions so that you can focus 100% on creating great content. As long as you’re out there producing podcasts, we’ll be here innovating to make podcasting easier and more fun for you. Plus, our responsive and friendly customer service techs are available to lend a helping hand every step of the way. Why not consider switching today?

 

 


Podcasting and the Big Picture, Part 2: Simple Tweaks To Increase Your Traffic



Last week, we shared Blubrry CEO Todd Cochrane’s tips for increasing podcast engagement. In part 2 of our series on using metrics to your advantage, gleaned from Todd’s presentation at Podcast Movement, you’ll find out how to use your stats to increase your audience and make your podcast even better.

Sure, you check your podcast stats every now and then, but do you really understand what they mean – or how you can use the information to make your show better, more engaging, and more widely listened-to? In his recent talk at Podcast Movement 2016, Todd Cochrane shared what he’s learned via ongoing study of podcasts and podcast websites. Some of the more surprising stats that his research has revealed:

  • 36% offered no way to play or download the podcast directly from the site
  • 27% buried the podcast feed on a secondary page, rather than the site’s home page
  • 61% of podcast sites did not mention Android or give Android users a way to listen or subscribe, and just 2% of podcast websites studied included a Google Play link
  • And 65% had show notes consisting of less than one paragraph of text.

While all audiences are different, Cochrane believes there are important lessons to be learned from these numbers…and that some simple tweaks can make a big difference in your show’s success. Some of his takeaway tips from the presentation:

  • Don’t ignore Android. Currently 17.1% of consumption as of June 2016. Blubrry’s One-click Subscribe on Android plugin makes it easy for your Android users to subscribe to your show, and can be installed on your site with a simple snippet of code. Google Play for Podcasts is still new, but will continue to grow. Don’t overlook these potential audience goldmines!
  • Consider beefing up your show notes. Cochrane credits his site’s high traffic with his in-depth show notes, which often include high-traffic timely keywords as well as long-tail search terms that lead a steady stream of new listeners to his virtual door on a daily basis.
  • Check bounce rates. If your bounce rate – the number of people who click to your podcast site, then click away in less than three seconds – is high, it’s telling you something about your site. Could your site be more easy-to-navigate? Could your podcast be more prominently featured on the main page? Or maybe your podcast site is one of the 41% that isn’t mobile-ready. Remedying these issues can lead to more engagement and more listens.
  • Put your show posts on your website’s home page. Don’t make potential listeners go on a deep-sea dive to find your podcast! Regular blog posts and podcast episodes are all part of your online presence. Give them equal exposure, and remember, more content = more traffic.
  • Make it easy for your audience to listen right from your site. A surprising number of listeners prefer to consume podcasts right in the browser window (hopefully as they spend tons of time browsing your site.) Give them a simple way to do this! Blubrry’s updated audio player is one easy, attractive and customizable option.

Which of our suggested changes can you make right now to increase your traffic and produce a better podcast?