5 Things We’re Looking Forward To In 2017



2017 is off to a great start here at Blubrry. Here are some of the things our team is most looking forward to this year:

New Launches.

Last year we were thrilled to introduce PowerPress Sites, an all-in-one podcasting option that makes starting your podcast push-button easy. We launched with Basic, which allows users to create a FREE branded podcast website that includes an optimized theme, essential plugins, and all the tools you need to get started, including an iTunes-ready RSS feed. In 2017 we’ll be rolling out Deluxe, featuring all the options of Basic plus the ability to host on your own domain and enhanced SEO tools.

Free Training Videos for Podcasters.

We’re beefing up our educational offerings in 2017, offering training videos on a variety of topics podcasters ask for help with again and again. Blubrry University is already in session: check out our YouTube channel now!

Savvier Social.

Post to Social allows podcasters to publish two-minute podcast episodes or teasers directly to Facebook, YouTube, and Twitter to get listeners hooked and encourage them to listen to full-length episodes or subscribe to your show. In 2017, we’ll be adding more social sites and improving this popular service – stay tuned!  

Premium Player Performance.

The Blubrry podcast player has never looked or functioned better, and based on enthusiastic feedback from our loyal customer base, we’ll be improving it even more and adding some exciting new features.

Awesome Events.

We’ll have a presence at several premiere podcasting conferences and other events this year, including:

  • Podcast Movement. Coming to Anaheim, CA from August 23 – 25, Podcast Movement is one of our favorite events and a must-attend for veteran, newbie, and wannabe podcasters alike.
  • Podfest. Coming up soon, from February 23 – 25, 2017 in Orlando, FL, Podfest features a robust speaker schedule and an awards ceremony.
  • Proclaim17. Focused on members of the Christian media, Proclaim features educational content in radio, video, digital media, and of course, podcasting! Proclaim17 will be held in Orlando from February 27 – March 2.

Podcasters, what are you looking forward to in 2017?


Enthusiasm About Life and Podcasting With Katie Ward



Katie Ward, the host of The Enthusiasm Enthusiast joins MacKenzie on the PowerPress Podcast. Blubrry is based in Columbus, Ohio and they discuss a well-known show that also comes from the area. As they discuss Katie’s show, it becomes apparent how important particular topics are to some in the new year and you can learn more about those on her feminist, passion driven show. She was even nice enough to give her review of Blurry’s Post to Social feature. They end the show chatting about different uses of podcasts, inspired from an article that described a woman making a podcast as her thesis for her Master’s. Please subscribe to the show and thanks for listening! And as a big fan of all things spooky, MacKenzie wishes you a happy Friday the 13th.

Fan of PowerPress? Leave us a review!

Popular Columbus based podcast
The One You Feed
The Enthusiasm Enthusiast
She Source
Thesis as a podcast, not a paper
6Pod4 – Podcast in Columbus
Email MacKenzie
Blubrry twitter


7 New Year’s Resolutions Podcasters Should Make In 2017



Now that it’s been 2017 for a few days, you might be rocking your New Year’s Resolutions…or totally slacking. No matter: it’s never too late to resolve to have a better, more successful, and more engaging podcast! Here are 7 podcasting resolutions we think are totally worth making, starting today:

  1. Invest in better sound. The first thing your audience will notice is how your podcast sounds, and bad audio is a turnoff many would-be listeners can’t get past. You don’t have to drop a bunch of dough for a top-of-the line setup all at once, though. Remember, you can upgrade your equipment a little at a time, and often you can get better sound for free just by making some adjustments to your surroundings or editing process. Check out our tips for getting the best possible sound out of your setup. 
  2. Rethink your podcast art. Is your podcast’s cover art really doing your show justice? Use of color, symmetry, and clearness of message are all important qualities to consider when creating the image that represents your show episode after episode. Check out our podcast cover art design tips to make your show’s imagery clearer and more compelling!
  3. Be more engaging. Podcast listeners are your community, and community is a powerful thing. Interacting with your audience is essential for turning casual listeners into loyal advocates. Check out these three simple tips for increasing engagement and making your show more successful!
  4. Attend a podcasting event. One of the best ways to increase your knowhow and network with other bloggers is by attending a conference or other podcast event. Here’s our list of must-go podcasting events in 2017.
  5. Be consistent. One of the most foolproof ways to increase your podcast’s audience is by listening
  6. Get more exposure. Claim your place in the Blubrry podcast directory to make your show easier to find, to give you access to premium social tools, increase your brand awareness and make your show eligible for advertising opportunities!
  7. Increase your traffic. By making a few simple tweaks to your show, you can make it much easier for listeners to find you.

The best thing about these resolutions is that each of them will give you big results in not a ton of time. Why not pick a few off the list and resolve to have a bigger, better podcast in 2017?


Blubrry and PowerPress Updates in 2016



Happy New Year! Well, maybe a day early. MacKenzie, Todd, and Mike discuss significant changes and updates that happened in PowerPress in 2016. What features came out, changed, what was added to Blubrry, and their favorite projects to work on. A busy year ahead is coming, but MacKenzie is happy to see the year come to a close. PowerPress is going to look a much different come the next release. We’re working on that and hope to make it a smooth transition for everyone, so if you’d like to beta test when the time comes, please let us know. To get the details on all of the changes we made this year, head over to WordPress. Stick around for a new episode release on Friday, Jan 13th. Thanks for listening!

Fan of PowerPress? Leave us a review, here!

Show notes:

PowerPress Changes
Podcast2Radio
Post to Social
Blubrry end of the year newsletter
Email MacKenzie
Email Todd


Start Making Your 2017 Podcast Event Plans Now!



It’s hard to believe, but 2017 is just a little over a week away. By now, you’ve probably checked off most of the names on your holiday gift list – so why not give yourself the gift of knowledge, networking, and a more successful podcast by taking advantage of 2016 pricing on next year’s podcast events? Here are 5 events to consider as you’re planning your calendar for the new year:

  • Podfest Multimedia Expo: The first event on our list, PME is just around the corner from Feb 23-25, 2017 in Orlando, FL. The event includes a jam-packed schedule including hands-on workshops, keynotes, breakout sessions and a tongue-in-cheek awards ceremony. Tickets start at $319. We’ll see you there in February!
  • Mid-Atlantic Podcast Conference: Slated for September 8-9, 2017 in Philadelphia, MAPCON serves podcasters in the Northeast. It’s a more intimate event that offers plenty of opportunity for one-to-one networking as well as goodies like free professional head shots. Tickets aren’t on sale for the 2017 event yet, but to experience last year’s content, order a virtual ticket to the 2016 conference for just $100.
  • Los Angeles Podcast Festival: The mission of this grassroots podcaster’s event? “…to shove podcasters and fans together in a small enclosed space. To meet. To mingle. To love.” The event was launched on Kickstarter over 5 years ago and has amassed a loyal following since, featuring names like Wil Wheaton, TJ Miller, and Bill Hader among its 2016 guests. 2017 dates have not yet been formally announced, but watch the website for more details.
  • International Podcast Day: The only international holiday dedicated to the art and craft of podcasting! IPM is completely virtual, and it’s free to participate. Follow IPM on Twitter for information on the 2017 event.
  • Podcast Movement: To our collective mind, if you have to choose just one Podcast Movement is THE event to attend in 2017. Why? “Podcast Movement brings in the big names, but also focuses on being helpful to podcasters and companies with lower profiles,” says MacKenzie Bennett, Services and Affiliates Coordinator at Blubrry. “You’re going to find all kinds of people to share ideas with and learn from.” Podcast Movement 2017 will be held August 23 – 25 in Anaheim, CA. Currently, registration is as low as $289, but this is as low as it’s going to get and prices will certainly go up sometime in the new year. So why wait? Lock in your price now, and help yourself get off to a great start podcasting in 2017!

 


Dissecting Diversity in Podcasting with Dave Lee



What type of audience is your podcast reaching? You know you’re reaching the correct audience based on your topic and niche, but what about the diversity of the types of people listening to the show? Dave Lee from Waves of Tech from the Modern Life Podcast Network talks with MacKenzie about the issue of diversity in podcasting. They discuss multiple points brought up in an article on NewStatesman and how we can all do better to be aware of what is going on, outside of our bubble. To get the episode started MacKenzie and Dave chat about steps to sustain your podcast and a chronicle about internet connections. Thanks again to Dave for sharing his insight on the show Waves of Tech and what they’ve accomplished the past ten years. Thanks for listening and please subscribe!

Fan of PowerPress? Leave us a review, here!

Show notes:

7 Steps to Creating and Sustaining a Brand-Centric Podcast

Waves of Tech – Dave Lee

How Can We Solve Podcasting’s Diversity Problem?

Email MacKenzie

Blubrry Twitter

“Dear Santa, Please Bring Me…” 6 Blubrry Team Members Share Their Tech-y Holiday Wish Lists!



With a little over a week left until Christmas, many podcasters are hoping some new piece of equipment or a great tech tool shows up under the tree or in their stocking. We asked Blubrry team members to share what’s making the top of their holiday wish lists, and got great suggestions for your last-minute wish list.

  • Shawn Thorpe, Customer Support: “I’d like to get this X Lock Case for iPad Pro 12.9” by Studio Proper. It’s a specially-designed case for the large iPad Pro that works with Studio Proper’s X-Lock system to make it easy to mount devices like iPads in all kinds of places. I’ve already got a number of X-Locks around the house that I used with my old iPad Mini. The X-Lock case for iPad Pro was released recently and I’ve been waiting for over a year for Tether Tools to finally produce it.”
  • Lena Taupier, Computer Programmer: “Mine would be the Google Pixel. I’ve been a long time fan, having had the Nexus One, Nexus Four, and Nexus 5X and have always loved the pure Android experience. Plus, Angelo (CIO) and Brian (Creative Director) keep raving about it!”
  • Angelo Mandato, Chief Information Officer: “I want smart light bulbs and smart switches for my Alexa, or 3D printer.”

  • Winnie C. Verzosa, PHP Developer: “I would like an Amazon Echo (Alexa) or a Google Home. I’m torn between these two.”
  • Mackenzie Bennett, Services and Affiliates Coordinator. “To put it lightly, my 2009 Macbook Pro is slow. I hope to upgrade to SSD.”

What’s on your holiday wish list?


Blubrry Launches Post to Social For Twitter, YouTube and Facebook



Your latest podcast episode is brilliant! Just like the ones before it. Now it’s time to push it out to your fan base and prospective new audiences. Everyone shares their new podcast episode on their social media accounts, right? If not, well, they should. That’s why we’re proud to introduce Post to Social, which enables Blubrry hosting podcasters to easily share their episodes on Twitter, YouTube and Facebook (with more options in the works).

Post to Social for Twitter, YouTube and Facebook makes it easy to publish two-minute podcast clips of episodes or episode teasers to your social media accounts. By automatically publishing your episodes with P2S you’re giving listeners a short sample of your episode with an outro that encourages listeners to check out the full episode.

The new feature provides you the capability to almost instantly post your entire show to Twitter because it enlists a Twitter audio card. And YouTube and Facebook will post the first two minutes of the episode: content creators can record an outro, driving listeners to the full episode on their own site.

Studies show that YouTube and Facebook users are more likely to listen to a short audio segment versus a full audio segment, which is why we’ve created the podcast teasers with your outro. Your outro can be something such as, “Head over to [your podcast location] to hear the rest of this episode, and be sure to subscribe while you’re there.” This is a great way to drive traffic to your website or whatever destination you want your listeners to visit.

Blubrry hosting users can use Post to Social now — instructions are posted on the Blubrry website. If you’re not yet hosting with us, sign up here to get the added benefit of Post to Social for your podcast.


Making A Unique Company Dynamic Work at Blubrry



What’s more appropriate than for a cutting-edge podcasting services company to have a thoroughly modern company culture? Of Blubrry’s 12 team members, five are women, including two developers: an unusually high percentage for a tech company.

“Working in a male dominated industry, every woman counts,” says MacKenzie Bennett, Services and Affiliates Coordinator for Blubrry. “I’ve always wanted to work in media or a tech industry like podcasting, and I knew going in how hard it was going to be. Since I came on, I’ve seen Blubrry grow with more women, and see the benefits of a diverse team and environment. I value the relationships I have with other women in this field and the support that we provide one another.”

To Rawvoice/Blubrry CEO Todd Cochrane, hiring highly-qualified women is just a matter of course. “We are, obviously, an equal opportunity employer. We simply seek out the best candidates possible and have been extremely lucky to have hired a diverse team with varied backgrounds. I think this has helped us a lot as the whole team is part of the creative process in the tools and services we bring to market.”

Another thing that makes Blubrry’s dynamic unique: its 12 team members are spread across 7 states, utilizing technology to stay connected and move forward.

“When we started the company in 2005, we were a remote company, and for a number of years we all worked from home,” says Cochrane, explaining that when the Columbus, Ohio office opened and began adding on-site employees, it was the birth of a big transition. The company already had systems in place using Video Skype and GoToMeeting, and today, Blubrry depends heavily on Slack for internal communications.

Such a spread-out team begs the question: how do the East coast and West coast employees stay in sync? “The split in time zones has actually worked to our advantage,” says Cochrane. “It’s helped us maintain customer support coverage across the country. We have tech support on both coasts, and I cover emergencies for the night owls.”

To that end, Cochrane – who lives in Hawaii – points out that this model might not work for all companies. “My day starts at 4:30 AM so that I can talk with clients on the East coast.”

Just another example of thinking outside the box to serve its users, from a company that makes innovation and customer service its top priorities.

 


Considerations Before Starting Your Podcast



PPPiTunesAlbumArt300New podcasters are full of questions and uncertainties and Todd Cochrane answers some of those questions and considerations. Todd joined MacKenzie on the PowerPress Podcast to give an educated and experienced opinion on what you should think about before you start your show. And speaking of beginners, there is a new app for podcasting, Bumpers.fm. The app was developed by two formers Twitter engineers and focuses on making recording, editing and publishing your episode easily. If you’re interested to hear what Blubrry has going on with new releases, make sure to listen to the beginning of the episode when MacKenzie and Todd discuss the upcoming social media sharing tools. Thanks for listening and please subscribe to the show!

Fan of PowerPress? Leave us a review, here!

Show notes:

Bumpers.fm

Email MacKenzie

Blubrry Twitter